ABOUT THE CONFERENCE

BRAND is essential to every enterprise and there is no better time to re-examine yours than now. Every industry is currently undergoing a massive repositioning driven by the competitive business landscape and the current economic environment. This is the right time for you to consider the image you want to communicate to the market.

At this 2-day event, participants will:
__• Examine Critical Aspects to Re-Branding from Planning, Strategy, Implementation to Benchmarking
__• Get Motivated on New Creative Formats
__• Learn Performance-Measuring Standards
__• Be Informed of Emerging Trends
__• Benefit From Case-Studies of Success Re-Branding Models

A ½Day Unique Participative Workshop that Calls for Creativity and Imagination as You:
__• Dissect an Existing Brand
__• Analyse the Brand on Its Strengths, Weakness and Current Positioning
__• Identify Challenge and Opportunity Areas
__• Propose a New Brand Identity and/or Name
__• Engineer and Implement The Re-Branding Exercise
__• Develop an Effective Marketing Plan to Communicate the New Message
__• Suggest a Performance Measurement Plan

You Need To Register for this Forum Because You Are:
__• Ready to Conquer New Markets
__• Strategising for Growth and Expansion
__• Confronting Today's Increasing Unpredictable Climate
__• Re-Energising for Tomorrow's Challenges
__• Transforming Your Business and Need Your New Story Told
__• Merged with Another Company that Calls for A New Identity
__• A Mature Brand Looking to Modernise Your Brand Message
__• A Weather-Beaten Brand Looking to Revitalise Your Market Energies
__• Suggest a Performance Measurement Plan

The Following Professionals Will Find this Conference Beneficial:
__ü CEOs, GMs, MDs, Directors & Decision-Makers
__ü Advertising Professionals
__ü Branding Professionals Marketing Professionals
__ü Brand Strategists
__ü Corporate Planning Professionals
__ü Marcom Professionals
__ü Marketing Professionals
__ü PR Professionals

Call for Papers:
We are now calling for papers. Interested parties please email your proposed topic, brief biodata and company profile to serene@asiaevents.com.sg

Inviting Sponsors:
If your company is interested to be a sponsor, please email: veronica@asiaevents.com.sg