ftp: Digital Media Conference 2004

CONFERENCE PROGRAMME: Day 1
8.45am	DELEGATE REGISTRATION (Welcome Coffee & Tea) _
DIGITAL MEDIA LANDSCAPE Technology for Digital Media opens up a world of opportunities for content owners, media and entertainment companies as well as traditional companies but at the same time raises questions towards content management, distribution and content protection issues. _
9.10am	Day 1 Opening: Digital Media: Revolution Or Evolution • Voice Of DM • How Is Digital Media Shaping And Reinventing Business Models? • Growing Digital Media As A Business Mr Johnny Lau, Co-Founder & CEO: Vasunas Pte Ltd (Singapore) _
10.00am	MORNING REFRESHMENT BREAK _
10.50am	Roadmap To Securing Digital Assets It is insufficient to just have anti-virus and firewall defending your perimeters. In this address, we will look into key technologies and the levels that are being deployed as well as challenges and vulnerabilities towards managing, securing and distributing your digital assets. • Hosting And Content Management • Taking The Complexity Out Of Storage And Disaster Management Infrastructures • Enabling High Data Availability And Content Distribution • Optimising System Operability For Seamless Data Mobility • Identity, Authentication, Encryption Mr Adrian Tham, Senior Regional System Engineering Manager, ASEAN: Symantec Singapore Pte Ltd (Singapore)
11.40am	Digital Asset Management: Intellectual Property and Licensing Issues Concerning Digital Content This paper looks into understanding the intricate issues relating to digital rights, IP and licensing issues. • Content Business Models • Corporate Information Policies: Confidentiality Issues • Digital Rights: Copyright, Designs, Patents, Watermarks & Trademarks • Policing Use, Licensing and Enforcement • Liabilities Of The User, The Service Provider And The Webdesigner • Vital Points for Digital Media Mr Daniel Koh, Partner, Principal Practice Group: iTec - IP Technology Entertainment Communications: Rajah & Tann Advocates & Solicitors (Singapore)
12.30pm	LUNCH BREAK _
MAKIING ONLINE DIGITAL MEDIA WORK This segment will explore content management across a large, distributed user-group and fragmented market. Topics converge critical market considerations with design interactivity, user operability and appropriate security interfaces and the way consumers navigate for information, so your digital content stand out in the "Jungle of Icons". _
1.30pm	The Essence of Rich Interactive Experience Everyone can appreciate the expressive power and aesthetic appeal of rich media. Rich internet applications use an engaging rich media presentation to enhance communication, but they also provide highly responsive interaction and local intelligence to enhance the quality of interaction with the user. There are four essential qualities that make an interactive experience more engaging for wizards and weenies alike. This session will challenge and (we hope) inspire you to deliver experiences that are seamless, focused, connected, and aware. Mr Chak Ming Fai, Business Development Manager: Macromedia South Asia (Singapore) _
2.20pm	Strategies To Build Content And Improve Online Interaction • Improve Surfers Acquisition And Retention Through Usability Research - Online User Behaviour - Surfing Patterns - Critical Overall User Experience • Optimizing Search Engines To Drive Digital Activities • Effective Measurement Of Your Digital Effectiveness Mr Rob Stanley, Sales Director South Asia: DoubleClick International Asia B.V. (South Asia)
3.10pm	Analyzing And Benchmarking Websites For Effective Competitors Analysis A segment specifically designed for project managers and web surfers on: • The Methodologies And Strategies To Evaluate Competitor Websites - Practice Of Website Benchmarking - What It Is, Who's Involved In The Practice, Checklist, etc - Aims Of This Practice • Challenges Faced When Managing Digital Projects Inspiration And Ideas At Work: The Good And Bad Of 5 Websites (Case-Study) • Ideas @ Work:Design, Content And Online Services • Case-Study: Evaluation of 5 Websites (Of Differnet Companies) Mr Riccardo Monaco, Co-Founder And ICT Project Manager: ForteYang New Media Agency (Rome, Italy)
4.30pm	Networking Session (include refreshments) An after-hours informal session that allow for presenters and participants to network and create new friendships. _
5.00pm	CLOSE OF DAY ONE'S PROGRAMME _

CONFERENCE PROGRAMME: Day 2
8.45am	WELCOME COFFEE & TEA _
9.00am	Day 2 Keynote: Special Effects Vs Content • Special Effects Are No Longer Special • Content Is King Exploring Creativity On Digital Entertainment: An End-User's Perspective • Top Games • Top Hardware • Why They Were Successful • What We (The Users/Viewers/Players) Want From The Creative Industry Mr Justyn Olby, Freelance Editor: Tech Perspectives Most Recently: Contributing Editor: GameSpotAsia , CNET News and CoolGear by CNETAsia (Singapore) -
9.50am	MORNING REFRESHMENT BREAK _
10.10am	Online Customer Experience: Building Better Online Interactions In this world of ever increasing "information overload" reaching out and retaining your target audience requires some new thinking. We will explore recent online initiatives that have been able to cut through the noise and reach audiences in Asia with good content and interaction opportunities. Engineering Interactions To Develop Effective Content • The "How" On Understanding What Your Audience Needs • Designing Effective Web Marketing Programs And Services Mr James Miner, Director of Client Services: BLUE Singapore (Singapore) _
PLUG-IN TO TECHNOLOGY UPDATES When it comes to creative technology capabilities, there is a definite expanse between perception and reality. In day 2, we review the features found in the major client software packages and discuss interoperability, applicability to task, digital security and extensibility. In short, we aim to redesign and redefine creative digital content with interface success. _
11.00am	New Digital Media: Mixed Reality In this talk, the concepts of Mixed Reality and their applications to the digital media and communications industry will be detailed. We will also discuss recordable mixed reality. While there has been much research and development in the field of Mixed Reality (MR), the concept of recordability has been relatively unexplored. In a typical MR environment, the interaction between real and virtual objects is the main focus. Time is irreversible and any past interactions not recorded down will be lost forever. Recordability affords us not only the ability to play back past history but also edit past interactions. In this session, Adrian will share his project which was to create a recording utility for MR environment. Asst Prof Adrian Cheok, Director: Mixed Reality Lab - National University of Singapore (NUS Singapore) Current President: ACM, SIGCHI Chapter Previous Chairman: IEEE, Singapore Section (2003) Awarded: SCS Singapore Young Professional of the Year (2004) Awarded: A-STAR Young Scientist Of The Year Award (2003) Awarded: Hitachi Fellowship (2003)
11.50pm	LUNCH BREAK _
1.00pm	The Tools + The Trade = The Change: A Look At The New Digital Landscape, Are We Ready ? Ian will discuss comparatives, application features and techniques to make your workflow more efficient and effective towards the digital transition from web, streaming content, video, film and interactive TV. • Critical Approaches • Advanced Editing Techniques • Applications Advanced Features • Color Correction And Image Acquisition • Integrated Compositing • Emerging Trends Mr Ian Beattie: WizWorks (Singapore) Workshop Trainer: Apple South Asia
DESIGN INSPIRATION: Proprietory And OpenSource Options _
1.50pm	Platform For Future Design • Overview Of Adobe Creative Suite • Version Cue • Customer Success Stories • Demo Mr Aaron Tavakoli, Applications Engineer: Adobe Systems Pte Ltd (Singapore) _
2.40pm	Fire Up On Flash • Strategies On Flash MX • Automating Programmes With ActionScript • The New On Flash MX 2004 Mr Filippo Gregoretti, Founder & Flash Professional: ForteYang New Media Agency (Rome, Italy)
3.40pm	Section 508, W3C/WAI and Rich Media Accessibility Following the lead of US federal government, Canada, European Union, Japan, Australia and New Zealand have also adopted W3C/WAI guidelines for their official web content. These standards enure that your text and rich media (audio, video and Flash) content is accessible by people with visual, auditory and other disabilities. Businesses realize that providing accessible content adds viewership and makes good business sense. Increasingly, the governments and the private sector in the Asia-Pac region are getting interested to comply with these guidelines. As media producers, it is vital for us to know how to build accessibility features in our rich media content. This session explores: • Section 508 and WAI guidelines for Rich Media • Tools And Techniques To Make Flash, Real Media, Windows Media and QuickTime Content Accessible Mr Preetam Rai, Multimedia Developer and Part-Time Lecturer: Ngee Ann Polytechnic (Singapore) _
4.40pm	Joint Q&A: Roadmap For The Digital Markets A select panel of speaker reunite on stage to discuss with participants on creative market developments and common challenges. This session is not intended to be a formal presentation but rather as a forum to address any area that may not have fit within the conference agenda. It will be moderated to keep discussions lively and informative. Panel Moderator: Mr Justyn Olby, Contributing Editor: GameSpotAsia , CNET News and CoolGear by CNETAsia (Singapore) _
5.00pm	Networking Session (with Refreshments) A closing networking session for speakers and participants to mingle, network and share ideas that will shape creative landscape of tomorrow. _
5.30pm	CLOSE OF ftp: DIGITAL MEDIA CONFERENCE 2004 _