8.45am

DELEGATE REGISTRATION (Welcome Coffee & Tea)
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9.00am

9.50am

MORNING REFRESHMENT BREAK
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10.10am

DAY ONE'S KEYNOTE:
Studying Online Game Evolvement
• Accessing the potential of Online Game
• Migrating Parlor Gamers to Premium Gamers
• Game Themes for Sophisticated Gamers
• Emerging Business Models
Ms Irene Chua, Vice President - Asia: Electronics Arts Asia Pacific (Singapore)
 

11.00am

Asian Market Review On Online Games
• Current Status & Emerging Trends Of The Asian Online Game Market
• Global Online Games Becoming A Major Player (Trend, Market Segmentation/Status, Infrastructure and Gamers' Choices)
- Korea: The Kingdom Of Online Games
- China: Growing Most Fast & Furious
- Japan: Console Kingdom Turns An Eye To Online
- Taiwan: The Second Most Mature Market In Asia
• Game AVI demonstration: Actoz Softs New 3D MMORPG "A3"
Mr Eric Kwun, Business Planning Manager - Strategic Planning Div: Actoz Soft Co., Ltd (Seoul, South Korea)
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11.50am

The Role of IP and Licensing Issues Over Your Games
• Understanding the Intricate Issues relating to IPs Towards:
- Contents
- Patents & Trade Marks
- Copyright
- Products Labelling
- Designs
- Online & Mobile Download
• Explores Licensing On Games From Extended Brands (e.g. From Movies, TV Characters, Books, Etc)
Mr Lau Kok-Keng, Principal Practice Group - iTec - IP Technology Entertainment Communications: Rajah & Tann Advocates & Solicitors (Singapore)
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12.40pm

LUNCH BREAK
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1.45pm

Network Architecture And Infrastructure
• Hosting and Management
• Security and Control
• Serving Asia: Localisation
• Payment Gateway and Modules For Online Games
Mr Yeo Siang-Tiong, Strategic Business Development Manager: Hewlett-Packard Singapore (Sales) Pte Ltd (Singapore)
 

2.35pm

Gaming On New Platforms
• Cross-Platform TV Gaming
• Massively Multiplayer Gaming on Mobile Devices
• Integrating Gaming with Location-Based Technologies
Ms Dawn Teh, Regional Account Director : Activate Interactive Pte Ltd (Singapore)
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3.25pm

Integrating VR And MR Into Your Games
• Overview and Exploration
• Practical Advice For Game Developers
• Case-Files
Asst Professor Adrian Cheok, Principal Investigator & Asst Professor: Electronic & Computer Engrg: National University of Singapore (Singapore)
Chairman: IEEE, Singapore Section
President: ACM, SIGCHI Chapter
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4.15pm

NETWORKING SESSION (with Refreshments)
An after-hours informal session to encourage the interaction and networking for fellow gamers and for presenters.
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5.00pm

Day Two Programme

9.00am

DAY TWO'S KEYNOTE:
How Piracy Has Had Disintermediation Affect On The Games Industry
• Using Korea As A Benchmark For What Is Going To Happen In Asia And The Western World
• Threats Of Priracy For The Gaming Industry
• How To Apply Experiential Marketing To Tap Into The Youth Of Asia
• Is This The New Business Model For Gaming In China
Mr Ian F. Chapman-Banks, Director: GSB Consulting (Hong Kong)
Previously: Brand & Channel Marketing Director: Xbox Asia, Microsoft (Asia-Pac)
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9.50am

MORNING REFRESHMENT BREAK
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10.10am

Mobile Game Evolvement In Asia-Pac
• State Of Mobile Gaming
• Future Directions and Potential
Mr Alex Goatcher, Founder: Mikoishi Pte Ltd (Singapore)
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11.00am

Payment Solutions For Mobile Gamers
• Payment Modules
• Comparison Models
- SMS
- Transaction
- Subscription
• Security Concerns
Mr Toh Khai-Hwa, CEO - SEA: Orange Gum Pte Ltd (Singapore)
 

11.50am

Launching A New Gaming Platform Globally: N-Gage
• It Not Just About The Device
• Connectivity And Mobility Are The Next Big Thing In Gaming
• New Players, New Rules
Mr Loren I. Shuster, Director - Games: Nokia Multimedia, Asia Pacific (Singapore)
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12.40pm

LUNCH BREAK
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1.45pm

Console Game Development: The Business
Game development is a fun and yet serious business. Making games that sell requires a thorough understanding of the game development cycle. This is especially so for console game production. This presentation aims to equip the audience with a fundamental understanding of the specifics of console game development. This includes an overview of the console hardware and the nuts and bolts of console game business.
Mr Ng Kian-Bee, Game Developer (Tokyo, Japan)
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2.45pm

Distribution Today And Tomorrow
• Opportunities And Challenges Of Digital Distribution
• Traditional Distribution: Characteristics And Issues
• Current Trends
• Digital Distribution Tomorrow: Expectations And Opportunities
Mr Jasper Tan, Director & General Manager: Teckwah Online Pte Ltd (Singapore)
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3.35pm

A Korean Perspective On The State Of Digital Content (DC)
• Scale of Korean Digital Content
• Government Digital Content Policy
• Major Digital Content Areas Of Korea
• Strengths Of Korean Digital Content Industry
Mr Leo Hwa-Chiang, Director - Business Development (Digital Contents): Korea IT Industry Promotion Agency (KIPA) (Singapore)
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4.05pm

Joint Plenary: Futurology Of The Gaming Arena
What does the future hold for games over the next three years? Our select panel will share insights on the challenges and opportunities ahead and what to expect in the next phase. We also wanted to answer any queries pertaining to the gaming landscape which may not have been covered in this 2-day conference context.
Panel Moderator: Dr Jimmy Tang, Editor-In-Chief: Hardware Zone Pte Ltd and Product Manager: GameAxis by Hardware Zone (Singapore)
Panelists:
Mr Thomas Lim, Director - Games & Entertainment, Lifestyle & Education: IDA Singapore
Ms Dawn Teh, Regional Account Director : Activate Interactive Pte Ltd (Singapore)
Asst Prof Adrian Cheok, Principal Investigator: Electronic & Computer Engrg: NUS (S'pore)
Mr Ian F. Chapman-Banks, Director: GSB Consulting (Hong Kong)
Mr Alex Goatcher, Founder: Mikoishi Pte Ltd (Singapore)
Mr Ng Kian-Bee, Game Developer (Tokyo, Japan)
Mr Jasper Tan, Director & General Manager: Teckwah Online Pte Ltd (Singapore)
Mr Leo Hwa-Chiang, Director - Business Devt (Digital Contents): KIPA (Singapore)
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4.30pm

NETWORKING SESSION (with Refreshments)
An after-hours informal session that acts as a platform for participants and presenters to explore synergies and create new friendships in the gaming arena.
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5.00pm

CLOSE OF ASIA GAMES CONFERENCE 2004
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