DAY 1: Conference Programme

8.45am

DELEGATE REGISTRATION (Welcome Coffee & Tea)
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ASIA-PAC MARKET REVIEW
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9.00am

KEYNOTE ADDRESS: Digital Gaming
Market expectations and user experiences are always on the forefront of the developers' minds vs other facets of the game development value-chain. This session emphasizes the important thinking that should be embarked from day one of the game development cycle from the aims of the game developers, translating user expectations, content appeal and quality assurance that work backwards towards game content development to ensure better commercial success in the expanding game domain and the
intricate issues relating to digital rights, IP and licensing issues.
State Of Online Gaming And Its Next Phase
Major Digital Content Areas In Asia: Korea, Taiwan, Japan and China
• Content Business Models
Legal Challenges And Digital Rights Impacting The Gaming Industry
Digital Asset Management: IP and Licensing Issues Concerning Digital Gaming

• War Stories To Share: Case-Studies
Mr Tan Min-Liang, Technology Lawyer, Tan & Tan Partnership, Advocates & Solicitors