ABOUT THE FORUM

In recent years, more corporations and management teams worldwide are awakening to the fact that strong brands are an important driver of financial value. Senior managers and board of directors are realising the need to leverage on their organisational assets and core competencies to motivate their brand power from all angles within so as to ignite their brand growth.

What Will You Gain At This Forum:
This 2-day event is designed to help marketing professionals advance knowledge on winning branding models, emerging trends, new creative formats and performance-measuring standards as well as gain from real case studies. A unique hands-on workshop on Day 2 allows participants to put to good use what you have learnt from our industry professionals. Your creativity and imagination will be your survival kit to the workshop. You will also get to meet and network with high-level marketing professionals from traditional and emerging companies.

Why Register for this Forum:
__• Admit It: An organisation is judged by its branding excellence
__• Face It: Whether you are a corporate strategist looking to streamline your branding campaigns
___ or a marketing practitioner sourcing looking for the right answers to communicate your brand to
___ your audience, this is the one event for you.
__• The Big Challenge: How to breathe life into your brand characters? The best way is to learn first
___ and then get hands-on to put to use your new knowledge.

Who Will Find this Forum Beneficial:
__• Advertising Managers & Executives
__• Brand Managers & Executives
__• Corporate Planning Managers & Executives
__• Marcom Managers & Executives
__• Marketing Managers & Executives
__• Online Marketing Managers & Executives
__• PR Managers & Executives
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