ABOUT
OUR PRESENTERS
Ms Su Yeang, CEO: Citigate
Su Yeang Design Pte Ltd
Having
been actively involved in consultancy, branding and design projects for 26 years,
Su Yeang is well-known and highly regarded in the design industry in Singapore
and Asia. She set up Su Yeang Design in 1983 to provide a full range of integrated
branding and design services in Singapore and the Asia Pacific Region. In Sept
2000, the company merged with the Incepta Group to form Citigate Su Yeang Design
to become one of the largest branding companies in Asia.
By profession a graphic & industrial designer, her involvement starts from
having the ability to understand from many points of view, the client's business,
their objectives & their key audience, to advising & providing the best
solutions to issues & problems, and leading the Team in seeing projects to
completion. Her experience is diverse and extensive, covering sectors from consumer
goods, manufacturing, retailing to industrial, commerce and global branding. Su
aims not only to value-add but to create new values for clients, both tangible
& intangible.
Su is a highly respected speaker and has represented Singapore on several occasions.
Su also has a keen interest in education and is also active in community service.
She is a member of the Board of Governors of Temasek Polytechnic as well as the
Chairman of the Advisory Committee for the School of Design. She is also involved
actively in several design and trade associations, either as a council or board
member. These include Ministry of Education and Singapore Packaging Council. She
has just been elected as the next Vice President of the International Packaging
Consultants (IPC) in Geneva. Su has a Degree in Graphic & Industrial Design,
Western Australian Institute of Technology (Curtin University), Australia.
Ms
Chang Sook-Cheng, Managing Partner, Treetops-Ventures
Sook-Cheng is Managing Partner
of Treetops-Ventures, the brand development specialist of the private equity investment
based IBS Group of Companies worldwide, focused on helping Asian enterprises leapfrog
into global arenas. She brings ‘hands-on’ brand rejuvenation, profit
turnaround and regional market penetration experience from 20 years in FMCG/Packaged
Goods, Food Manufacturing, Fastfoods, Skincare, Entertainment, Licensing, Retail,
Logistics, Services, Conference Production and E-business across 12 Asia Pacific
markets, as Asian Marketing Director /Manager with Unilever (UK) , Wellcome Foundation
(UK) ,Danone Brands (France) , RJR Nabisco(US), Kellogg’s International (US)
and Borden Foods (US), 20th Century Fox Licensing (US) etc. In
recent years, Sook-Cheng assisted Asian SME brand owners with brand repositioning
and regionalisation; explored new Asian branding paradigms with European MNCs:
Phillips Personal Electronics, Delifrance Asia Pacific, SHELL East Asia, ICI Asia
Pac etc; facilitated brand breakthroughs with MNC marketing managers; and is developing
globalisation strategies with large local and government linked companies in Asean
and China. Sook-Cheng
has also consulted for Internet World Asia Conference Advisory Board from 1999-2002,
Marketing Institute of Singapore-APMF Marketing Summit 2000 on “New Marketing
Paradigms for the New Knowledge Economy”, and Platinum Circle (CEO Roundtables
and Co-operation with World Economic Forum’s New Asian Leaders’ Meetings).
Ms
Satvinder K Sandhu, Director: Bluegill
Communications Pte Ltd
Satvinder is an entrepreneur and a communication-oriented enthusiast. She enjoys
shaping market and media perceptions through public relations and marketing communications
programs. Having started out her career as an English Language teacher, she eventually
pursued her need for diverse experiences by being a consultant and entrepreneur
for the past nine years. Her personal philosophy is: A fantastic communication
program is only as good as it looks on paper unless it delivers immediate returns
of investment for the client. Her philosophy is encapsulated in her programs.
Satvinder has consulted with major organizations, a start-up and industry groups
focused on the technology and hospitality industry.
She is currently a Director with Bluegill Communications, a boutique public relations
and marketing communications consultancy that is part of the ECCO network, one
of the world’s Top 20 PR and marketing networks and the 3rd largest in Europe.
Bluegill provides its services to clients and ECCO members in Singapore, Malaysia,
India and Los Angeles. Bluegill adds to ECCO’s largest network of specialist affiliates
worldwide that has members and affiliates in more than 60 countries in the Americas,
Europe, Middle East, Africa and Asia Pacific and employs over 650 staff worldwide.
Satvinder is also the Chapter Director for WITI - a Professional Association comprised
of individual and corporate members throughout the United States, in Australia,
and in Europe that inspire women in and through technology and the business of
technology. Satvinder speaks regularly at conferences and lectures at private
educational institutions. When time permits, she teaches yoga and is an avid windsurfer
and enjoys snow skiing. She can be reached via email at satvinder@blue-gill.com
Ms
Daljit Khangura, Co-Director, Flamingo
Research Asia Pacific P L
Along with
her colleague Samantha Gomez, Daljit is spearheading Flamingo’s new office
in Singapore. Flamingo are a qualitative research consultancy specializing in
brands and communication who, over the last three years, have extended their operations
from their London base to San Francisco, and now Asia. Flamingo hopes to bring
a more innovative, creative and rigorous approach to qualitative research in Asia,
which emphasizes ‘development’ over ‘testing’ in order to
really take brands forward. Before
joining Flamingo, Daljit worked at Euromonitor Consultancy analyzing Global consumer
goods markets. At Flamingo her experience spans a wide range of research, from
exploratory to brand equity, positioning, brand extension and creative development,
across a breadth of different categories. Daljit
is a Modern Languages graduate of Cambridge University. She speaks fluent German
and Punjabi as well as French and some Hindi.
Ms Samantha Gomez, Co-Director,
Flamingo Research Asia Pacific
P L
Samantha,
like Daljit, came over to Singapore from Flamingo London to set up Flamingo’s
Asia Pacific office. Her experience at Flamingo is extremely wide-ranging covering
exploratory research, advertising and brand strategy and creative development
across Europe, the US and Asia. Before
joining Flamingo she worked at Reflexions, another UK-based research consultancy,
conducting a mixture of both qualitative and quantitative research. At Reflexions
her analysis involved a mixture of semiotics and computer content analysis.
Part of her responsibilities at Flamingo involves ‘new thinking’; re-assessing
research methodologies and providing training sessions on research to clients.
Sam
has a First Class degree in Modern Languages from New College, Oxford and speaks
fluent French and German.
Mr
Kim Chun-Wei, Founder and Chief Consultant: Ukulele
Brand Consultants Pte Ltd
Kim is the founder of Ukulele Brand Consultants, a leading brand and design consultancy,
with close to 200 creative awards, in UK, USA, Hong Kong and Singapore under its
name. As the principal brand consultant of Ukulele, Kim has served clients in
almost every major industry segment. Clients include Yeo’s, Alexandra Hospital,
The Pan Pacific Hotel, Singapore Exchange, Radiance Communications, Teaspa and
many others.
Kim is a regular speaker on branding and design topics and is regularly involved
in dialogues and roundtable discussions organised by the local design authorities
and bodies.
Mr
C J Neoh, General Manager: Multiactive
Technology Pte Ltd
CJ is the General Manager of Multiactive Technology reporting to Frank Hung, MD
Asia. He is responsible for spearheading its CRM Sales, Marketing and operations
for the entire South Asia region. CJ’s
responsibilities encompass Sales, Marketing and Consulting for a very diverse
group of industries spanning Multi-Nationals to small and medium enterprises.
He is responsible for the successful implementation of Maximizer’s IMPACT
360, a proven project management methodology, consistent with industry best practices.
Mr Neoh has been integral to the development and execution of aggressive channel
Marketing programs and business partner initiatives. CJ has over 15 years of experience
in the technology sector and is a frequent speaker at seminars and conferences.
He has held various senior management positions throughout Asia Pacific, Hong
Kong and Taiwan. CJ joined Multiactive Technology in April 2002.
Prior to his current position, he was Regional Director of Western Digital. In
that capacity, he was instrumental in defining, developing and implementing channel
business and marketing strategies. CJ has a graduate degree in Electronic Engineering.
Mr Eugene Chang, Founder
& Executive Director: Pacific
Fusion International Pte Ltd
Eugene
is Executive Director of Pacific-Fusion. He graduated in Bachelors of Arts in
Computer Science with Latin honors cum laude and membership in the Golden Key
National Honor Society (top 15% of graduating class) from Boston University. There
he served in the Singapore Collegiate Society and Association for Computing Machinery
as Vice President and was recognized by the BU International Students and Scholars
Office for Outstanding Undergraduate Cultural Contributions at the end of his
4 year program. He obtained his professional certification as a Novell Netware
Engineer before returning to Singapore in 1994 to serve in the Armed Forces. Eugene
joined Hewlett Packard late in 1996 to pursue a career in Information Technology.
At the end of his stay with HP, Eugene had earned opportunities to project lead
software development and support teams comprising multi-national participants
for worldwide Order Fulfillment applications in its Semiconductor Manufacturing
business. He consistently achieved maximum ranking for the annual Performance
Evaluations in each of his three years with the organization and was nominated
for the prestigious STAR award for outstanding contributions to be concurred by
the CEO (which he declined participation in for reasons of leaving the organization
to pursue his entrepreneurial ambitions).
At 27, Mr. Chang co-founded Pacific Fusion International Pte Ltd with the intention
of revolutionizing the F&B scene with a modern lifestyle concept that rewards
people for making healthier food choices. Today, only four three years from inception,
PFI is Asia’s leading Smoothie Franchise Creation and Management Company and is
proud to be working towards being an ISO 9001:2000 certified organization by May
2004. The Fuzion Smoothie Café, its flagship brand, has an international franchise
network that spans Singapore, Beijing, Hong Kong, and the Middle East. Concurrently
embracing growth through strategic partnerships, PFI has benefited from working
with leading companies such as ExxonMobil, Cheers (NTUC), OSIM International and
Four Leaves. It has also received invaluable support from government agencies
such as IE Singapore and Spring Singapore. Eugene enjoys sharing his passion by
conducting Smoothie Appreciation workshops for corporate clients, educational
institutions and to the public at the annual Singapore Food Festival as well as
via speaking arrangements such as The Branding Forum 2003 and the National Library
Board Talk Series. Eugene also enjoys working with polytechnic, junior college
and university students in completing their assignments on different facets of
entrepreneurship help to develop aspiring young minds on a similar quest for challenges
off the (corporate) beaten track. He is committed to improving Singapore’s SME
environment and serves actively on the Singapore Chamber of Commerce (SICC) SME
Group 9 committee. He is also a member of the Association of Small Medium Enterprises
(ASME) and the Franchise & Licensing Association (FLA). In 2003, Eugene’s entrepreneurial
qualities won him recognition as one of the honorees at the inaugural Spirit of
Enterprise Award.
Ms Shauna Li Roolvink, Founder & Managing Director:
BrandHub
Shauna is the founder and Managing Director of BrandHub, a brand consultancy dedicated
to creating and building Leader Brands in Asia. She has over 10 years of experience
in brand strategy, business strategy, market research, customer experience, and
marketing strategy and planning in the Asia Pacific region. Prior to setting up
BrandHub, Shauna was the lead brand strategies for the re-branding of Singapore
Inc., a project she took on as a freelance consultant at another brand consultancy.
As an Associate Director of Brand Strategy at Interbrand, Shauna founded and managed
the first Brand Strategy practice in Asia. She created the Brand Strategy Blueprint
for many leading Asian brands including Osim, StarHub, and Brand’s. She also worked
with multinational clients such as Motorola, DuPont, and GM in Greater China and
the Asia Pacific region. Shauna honed her strategy development capabilities at
A.T. Kearney where she managed diverse strategy engagements for clients such as
GM, Deere, ARCO, Chugai Pharmaceutical, and Pacific Dunlop throughout the Asia
Pacific region.
She started
her career as an Account Executive at Leo Burnett. Her clients included Procter
& Gamble, Philip Morris, United Airlines, Chase, and HP. Shauna is the creator
and author of the Brand Leadership Matrix™ - a framework to analyze brand lifecycle
and investment strategies. She contributes brand related articles regularly to
The Edge Magazine as well as other leading business and marketing journals in
Asia. She is also a frequent speaker at branding and marketing conferences. She
obtained her MBA from the Anderson Graduate School of Management at UCLA and a
BS in Business Administration from USC.
Ms Alice Manners: Director, m digital, Mindshare
Singapore
Alice is Director of m digital, MindShare's specialist interactive media unit,
& the largest interactive media specialist in Singapore. With clients as varied
as IBM, Siemens or Lufthansa, m digital are well experienced in working with large
traditional advertisers, from a wide range of industries, and helping them to
strategically & creatively integrate online campaign elements into the overall
media mix. Alice draws on many years of experience in traditional and interactive
communications and prior to m digital was media director at the full service agency,
Organic. There she was responsible for overseeing and directing the marketing
and media services operations. Over the course of her career, Alice's experience
has ranged from working for one of the largest independent media organisations
in Australia, where some of her clients included the Australian Federal Government
and Volkswagen Asia Pacific, to working with the local Singapore Interactive agency,
The Edge Matrix.
Alice had previously served as Head of the New Media sub-committee at 4As (Association
of Accredited Advertising Agents of Singapore). She helped establish this sub
committee aimed at keeping its member agencies up to date with the rapidly changing
world of technology and its impact on advertising. Founded in 1948, 4As represents
agencies, suppliers and practitioners in this vibrant centre of creativity in
Asia.
Mr
Greg Paull, Partner: R3 Asia Pacific
Greg has 18 years close to 20 years agency experience, most of it in the Asian
region, with brand experience on Nokia, Audi, HP, Microsoft and American Express.
Most recently, he was Asia Pacific head of the Interpublic agency, DraftWorldwide.
In the last three years, Greg has evaluated close to 100 agencies across the region
for partnership and acquisitions. Greg
is currently a principal at R3 Asia Pacific, the Asian arm of a global consulting
group that has offices and support staff in Singapore, Shanghai, Hong Kong and
Malaysia and works throughout the region through local partners. R3 has ongoing
alliance with the leading business and marketing magazines in the region to provide
content on Agency Rankings, New Business Performance locally and regionally, and
other ongoing issues affecting agency compensation.
Mr Lawrence Chong, Chief Executive Officer:
ACIVAR Brand Consultants
Lawrence is the Principal Founder and CEO of Acivar Brand Consultants. Acivar
specializes in helping Asian firms in implementing business strategies and brand
positioning. By focusing on the medium and small Asian enterprises (SMAEs), Acivar
is able to better at understanding these firms’ needs. Lawrence loves the
challenge of nurturing; helping companies to grow in the competitive business
environment, and seeing them outshine the market leaders. His passion is to assist
visionary leaders in the region to build large Institutional Brands. Therefore,
a lot of his time is spent on giving seminars and providing workshops on how small
Asian businesses can tap into their latent potential and join the ranks of the
outstanding brands.
Currently, Lawrence is holding a one-year term as the chairperson of the Future
Brand Delivery Group, an R&D community that gathers professionals from the
IT, Business Management, HR and Customer Relation sectors. The group constantly
reviews & provides analysis on how complementary technologies can be used
to effectively help Asian brands grow exponentially. Lawrence is also the EXCO
member of the Designers Association of Singapore DAS, which is actively involved
with the various ministries and government agencies such as MITA, SPRING, IE Singapore
and EDB in enhancing and promoting the value of branding and design to the local
industries in Singapore.
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