.
AGENDA
.
  1.45pm

DELEGATES' REGISTRATION
.

  2.00pm WELCOME ADDRESS
.
  2.05pm

MARKETING AND BRANDING FOR COMPETITIVE SUCCESS
- Building Successful Marketing Programs For Your Business
- Creating Strong Branding and Winning Positioning Messages
- Enhancing the Marketing Value-Chain for Optimal Success
- Step-by-Step Guide to Marketing Performance and Branding
_ Excellence
• Mr Martin Roll, CEO: VentureRepublic Pte Ltd
_ (Singapore & Conpenhagen)
_ Chairperson: Food Entrepreneurz Conference
.

  2.40pm CREATING A NICHE BUSINESS
- Identifying Your USPs
- Setting Your Own Trend
- Positioning Your Business and Pricing Your Product
• Mr Xavier Le Henaff
_ Founder & Chef: The French Stall
.
  3.15pm

REFRESHMENT BREAK
.

  3.35pm STRATEGIES FOR GROWTH AND CONTINUITY
- The Sources of Innovation
- Implementing a Continuous Change and Flexibility Culture
• Ms Samia Ahad
_ Culinary Director & Proprietor: Coriander Leaf Bistro
.
  4.10pm FRANCHISING AS AN ENTREPRENEURIAL TOOL
- Critical Factors For Consideration
- Roles and Responsibilities of a Franchisor and a Franchisee
• Ms Linda Painan
_ Co-Founder: Master Franchisor - Pacific Fusion International P/L
_ Mentor: Central Singapore Mentorship Network for
_ Young Entrepreneurs
.
  4.45pm CLOSING PLENARY: INVOLVING ALL SPEAKERS
An informal "after hours" atmosphere to discuss issues that may not have fit within the conference agenda and to exchange ideas. Chairperson Mr Martin Roll will be moderate the discussions to keep it lively and informative.
.
  5.00pm END OF CONFERENCE PROGRAMME
.