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ABOUT THE WORKSHOP LEADER
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Mr Thomas Meyer, Partner: BMOB Mobile Solutions
Thomas Meyor is Partner of BMOB Mobile Solutions and has been a marketer pioneering the mobile media with SMS for about a year and a half now. His background is as a Strategy Consultant and as an Entrepreneur (3 years) having worked in Canada, the UK, France and Germany.
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He has then settled down in Singapore in November 2000 to set up a Mobile Gaming company, SynapsX Pte Ltd, serving Mobile Operators in South-East Asia. During the year 2001, he has managed a couple of key SMS marketing campaigns (The God campaign for Love Singapore on behalf of Ogilvy interactive, and the SMS battleship campaign for The Singapore Navy on behalf of Saatchi and Saatchi). Results of these first campaigns have convinced him to set up BMOB in November 2001 and to dedicate his time to the design and management of interactive mobile marketing campaigns.
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Thomas is also a regular consultant and speaker and is actively involved within the Mobile Marketing Association (MMA). He also participates to various initiatives drafting policies on data privacy and information privacy for the protection of mobile users, and defining guidelines for permission marketing on the mobile media.
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