Strategic Marketing Conference 2003

	. ABOUT OUR SPEAKERS .
	Mr Chak Ming Fai, Business Development Manager: Macromedia South Asia www.macromedia.com/ap Chak is the Business Development Manager for Macromedia South Asia and is responsible for developing key partner relationships with major IT vendors and solution providers. He also handles evangelism and technology transfer to developers. _ Chak graduated from the National University of Singapore with a degree in Computer Science. Prior to joining Macromedia, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup. _ About Macromedia Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of developers and designers to create and deliver on digital devices. Our Macromedia MX family is an integrated suite of tools, servers, and client technology which streamline the creation and delivery of everything from websites to rich Internet applications.
	Ms Norliza Kassim, Managing Consultant: Molecule Consulting www.moleculeconsulting.com Norliza has extensive experience in managing large Consumer Brands. In 1987, she began her career in Advertising Agency, McCann-Erickson, servicing clients such as Coca -Cola and Northwest Airlines. In 1990-1994, Ms Norliza was the Senior Brand Manager in Unilever, responsible for the P&L management and successfully launching of new brands such as Dove, Lux Shower Cream, Organics and Rinso Ultra. Between 1994-1999, Ms Norliza enjoyed a successful career at Citibank N.A. as Vice President, Marketing, where she successfully launched CitiDirect Internet Banking as well as Channel & CRM strategies. She was also Citibank's Country Branding Officer. In 1999, Ms Norliza was the Director for Internet Marketing, Asia-Pacific in Dell Computers. Most recently, she was Virgin Mobile Asia's Chief Marketing Officer and launched the first MVNO (Mobile Virtual Network Operator) model in Asia as well as the first Virgin branded business in Singapore. . Norliza is the 2002/3 Chairperson for Singapore Women in Technology Association and an Exco Member of SBPWA, Singapore Business and Professional Women’s Association. She holds a Bachelor of Science degree in Pure & Applied Physics from the National University of Singapore.
	Mr Thomas Meyer, Partner: BMOB Mobile Solutions www.bmob.com.sg Thomas has been a marketer pioneering the mobile media with SMS for about a year and a half now. His background is as a Strategy Consultant and as an Entrepreneur (3 years) having worked in Canada, the UK, France and Germany. He has then settled down in Singapore in November 2000 to set up a Mobile Gaming company, SynapsX Pte Ltd, serving Mobile Operators in South-East Asia. During the year 2001, he has managed a couple of key SMS marketing campaigns (The God campaign for Love Singapore on behalf of Ogilvy interactive, and the SMS battleship campaign for The Singapore Navy on behalf of Saatchi and Saatchi). Results of these first campaigns have convinced him to set up BMOB in November 2001 and to dedicate his time to the design and management of interactive mobile marketing campaigns. Thomas is also actively involved within the Mobile Marketing Association (MMA). He also participates to the Singapore Wireless Chapter initiative helping Mobile Operators drafting up a policy on data privacy and location based information privacy for the protection of mobile users, defining guidelines for permission marketing on the mobile media.
	Mr Greg Paull, Partner: R3 Asia Pacific www.rthree.com Greg has 18 years agency experience, most of it in the Asian region, with brand experience on Nokia, Audi, HP, Microsoft and American Express. Most recently, he has evaluated close to 100 agencies across the region for partnership and acquisition. . He is currently a major partner in R3 Asia Pacific which has offices and support staff in Singapore, Hong Kong and Malaysia and works throughout the region through local partners. . The mission of R3 is to delivery superior insights into Agency Relationships + Remuneration + Reviews that will translate into better returns on clients' marketing investments.
	Mr Martin Roll, CEO: VentureRepublic Pte Ltd www.venturerepublic.com Martin is founder and CEO of VentureRepublic, a global knowledge firm providing comprehensive business strategies, international marketing and branding programs with a particular focus on organisational empowerment and executional performance. . Martin Roll brings more than 15 years of experience from the international advertising industry, and has served in various management positions, focusing especially on global marketing and branding strategy; brand/ product advertising; and corporate communications. . Prior to establishing VentureRepublic, he was Vice President of Global Marketing & PR for Ascio Technologies Inc, a world leader in domain names and identity technology (former known as Speednames). Based in Singapore, he led all corporate marketing, branding and PR projects worldwide as part of the global executive management team. Prior to this appointment, he served as Chief Marketing Officer with Europe's leading e-healthcare company NetDoctor. . Martin Roll was an account director for ten years with two global advertising agencies, Bates and DDB Needham Worldwide, where he directed many successful global marketing and branding programs. His clients included Ericsson Mobile Phones, McDonald's, Tele Denmark (TDC), Time Warner Music, Best Buy Toys and Scandinavian Seaways (DFDS). . Martin is an experienced speaker in Asia and in Europe. He lectured at the Danish Marketing Association, The Danish Design Academy, The Copenhagen Business School and at several international seminars and marketing events. The outstanding track record makes Martin a much sought after executive in Asia and in Europe. He was the chair of Danish Marketing Management Board, and was also board member at the Danish Business Association of Singapore. Most recently, Wonderful Copenhagen and Copenhagen Capacity, two leading trade and business promotion associations in Denmark (www.ambassadornet.dk) appointed him the Danish Goodwill Ambassador to Singapore. . Martin holds an MBA from INSEAD in France, a bachelor degree from The Copenhagen Business School and a diploma from The International Advertising Association (IAA). He is a Danish Citizen and Singapore Permanent Resident.
	Mr Chris Schaumann, Assoc. Business Development Director, CCG.XM Formerly New Media Consultant with turm f in Hamburg & New York (acting as Chief Operating Officer), servicing and consulting clients such as Warner Music Group, Lufthansa, MTV, Universal Music and Beiersdorf Nivea. Chris joined CGG.XM Asia team in 2001 to provide strategic consulting services for both Client and Creative Solutions Department. In his role as Assoc. Business Development Director, he ensures a steady flow of new business as well as initial consulting services with the potential clients. . Chris has more than 6 years of multimedia production and consulting experience, and has participated in more than 70 Internet-related projects which include strategy/concept, proprietary applications development as well as entertainment solutions for the music industry. . Relevant project experience includes, inter alia: • As Chief Operating Officer, he was responsible for the positioning of _ turm f in the American agency marketplace, developing new interactive _ formats and internet services in the field of New Media • Led the development of Warner Music Hitclicks, the first free major _ download promotion of a music major in the European Internet • Managed the production of all German Nivea Websites, as well as the _ international Nivea portal • Strong background on Internet marketing, technologies and complete _ web site architecture development process and maintenance, with a _ special focus on viral marketing • Was responsible for the production of a cutting edge broadband website _ for the MTV Asia Awards 2001, which won Bronze at the CCAs 2002 _ and the Macromedia Site of the Week Award Studied Business Administration at University, Mannheim, Germany.
	Mr Nigel Smith, Managing Director: DIA Brand Consultants www.dia.com.sg Nigel studied design at the Southampton Institute UK from 1971-75. He was a Group Director of the Penta Communications Group for 6 years before joining DIA in 1984. He was also Deputy Managing Director and head of Corporate Branding and Communications in London before establishing DIA SE Asia division in October 1995. . Nigel is a recognized expert in branding and has spoken at conferences in Singapore and overseas. He is Chairman of the IDF (Singapore International Design Forum) Conference committee, a member of the Advisory Committee to the Temasek Polytechnic Design School and President of the Designers Association of Singapore. . DIA is a leading international branding consultancy, specialising in the development and implementation of corporate, consumer and retail brands. They have developed and implemented programs for some of the world's top brands including Honda, Unilever, Procter & Gamble, Nestle, IBM, Coca-Cola and many others. . DIA has undertaken communications programmes for some of Singapore's leading companies and organisations including Singapore Airlines, Singapore Power, DBS Bank, Asia Pacific Breweries, F&N, SembCorp, OCBC Bank, Economic Development Board, National Science & Technology Board, Ministry of Manpower and Singapore Trade Development Board.