ABOUT OUR PRESENTERS

Keynote: Mr Ho Chee-Yue, Founding Partner & Managing Director (Singapore): AKQA Inc.

Chee-Yue is Founding Partner and Managing Director, Singapore of AKQA Inc. He has over a decade of brand-building, advertising and service marketing experience in the financial, information technology, telecommunications and travel industries. Before the founding of AKQA Inc., he was Managing Director of the AdInc, a creative marketing company that builds and markets brands such as Palm, Lycos Asia, Beenz and Home Box Office.

Ms Georgina Chin Quan, Managing Director & Principal: Adpower Media Consultants International

Georgina is Managing Director and Principal of Adpower Consultants International. Born in Melbourne, Australia, Georgina is an Advertising and Marketing specialist with 30years+ experience in global markets including London, Canada, Australia and Asia.

A pioneer of freelance media services since the early 70’s in London, and media independent’s since 1994 in Asia- -global knowledge stands her amongst an elite group in the communications industry.

After working in international advertising agencies as head of Media, she established Adpower Media Consultants International in 1994, and Media Strategy Asia in 1997. A Marketing strategist, corporate trainer, public speaker and prolific writer in industry titles, her clients include blue-chip Multi-nationals, Government Boards, Advertising agencies, design groups and the Media.
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Mr Thomas Meyer, Regional Director: Wunderman Mobile

Thomas is a mobile marketing solution designer and now the regional director for Wunderman Mobile. He was previously the founder and CEO of BMOB Mobile Solutions. Over the last 4 years, he has designed and implemented mobile marketing concepts for beer brands, drugs labs, FMCGs, retail networks, financial institutions, entertainment companies and government bodies. Since November 2000, Thomas has been based in Singapore exploring the potential of mobile media on behalf of a broad range of advertisers.

Thomas' method is primarily focused on developing effective mobile marketing solutions that are built around insights into handphone user behaviour. Working with numerous advertising and media agencies in Asia Pacific, Thomas is actively involved within the Mobile Marketing Association (MMA) and is currently heading the Mobile Marketing Council of Singapore, promoting the mobile marketing industry, sharing best practice in mobile marketing and defining permission-marketing principles. Thomas is also a Senior Fellow of The Idea Factory, an innovation, design and strategy consultancy firm operating in Singapore and San Francisco, and is occasionally involved on Singapore Government work. Born in Canada and educated in France (Diplomé de l'Ecole Superieure de Commerce de Toulouse), and in Scotland (MBA from the University of Strathclyde in Glasgow), Thomas has worked in Canada, France and the UK before moving to Asia. A consultant and an entrepreneur, Thomas has also designed an innovative wireless data management solution currently used by the airline industry across Europe and North-America (CoreData Ltd).

Check out some of Thomas' previous work as founder and CEO at BMOB Mobile Solutions BMOB Mobile Solutions is a mobile marketing specialist operating out of Singapore since 2001 implementing innovative mobile solutions on behalf of clients in the APAC region. Working with major marketing communications agencies in the region including Ogilvy DYR Wunderman, Saatchi & Saatchi, DDB, Bates, BPN and Grey Advertising,, BMOB clients include Nokia, Tiger Beer, Heineken, EMI Music, Universal Music, The Singapore Ministry of Community Development and the Sports, The Singapore Navy, Evian, GSK, Laboratoires Fournier and Nike. With their unique experience and understanding of the mobile medium, BMOB provides solutions in Singapore, Malaysia, Philippines, Hong Kong and China. BMOB is responsible for some of the most successful mobile marketing campaigns in Asia, with an unmatched number of multi-awards winning mobile marketing campaigns including:
• God Campaign (Winner: "Silver Pencil" @ the New York One Show 2002)
• Gorillaz Campaign for EMI Music (Winner: "Best Of The Show" @ DMAS Asia 2002)
• Singapore Navy SMS Battleship Campaign (Best Relationship Marketing Campaign @ IAS 2002)
• MCDS Family Week SMS and Voice Surprise Campaign (Winner: Best Use of Media Channel Award @ DM Asia 2003)
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Mr Chris Schaumann, Associate Business Development Director: XM Asia

Chris is Assoc. Business Development Director at XM Asia. He was formerly New Media Consultant with turm f in Hamburg & New York (acting as Chief Operating Officer), servicing and consulting clients such as Warner Music Group, Lufthansa, MTV, Universal Music and Beiersdorf Nivea. Chris joined CGG.XM Asia team in 2001 to provide strategic consulting services for both Client and Creative Solutions Department. In his role as Assoc. Business Development Director, he ensures a steady flow of new business as well as initial consulting services with the potential clients.

Chris has more than 6 years of multimedia production and consulting experience, and has participated in more than 70 Internet-related projects which include strategy/concept, proprietary applications development as well as entertainment solutions for the music industry. . Relevant project experience includes, inter alia:
• As Chief Operating Officer, he was responsible for the positioning of turm f in the American agency marketplace, developing new interactive formats and internet services in the field of New Media
• Led the development of Warner Music Hitclicks, the first free major download promotion of a music major in the European Internet
• Managed the production of all German Nivea Websites, as well as the international Nivea portal
• Strong background on Internet marketing, technologies and complete web site architecture development process and maintenance, with a special focus on viral marketing
• Was responsible for the production of a cutting edge broadband website for the MTV Asia Awards 2001, which won Bronze at the CCAs 2002 and the Macromedia Site of the Week Award Studied Business Administration at University, Mannheim, Germany
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Mr James Dutton, Director - Analytics: XM Asia

James joined XM Asia as Associate Director, Analytics on January 2004 to build and grow the Analytics and Strategy capabilities of the agency. Managing regional analytics projects for XM, Jame he takes responsibility for both web analytics and data mining / customer segmentation projects, ensuring that the focus is always on developing the voice of the customer. A highly experienced consultant, with experience ranging from online supply chain software development through developing ground breaking online campaigns for clients, James has great strengths in translating marketing requirements into online programmes.

Prior to working for XM James was Director of Analytics and Product development for AKQA, London where he was responsible for mentoring and developing a team of web analytics consultants and software engineers. Working for over four years at AKQA developing and building a proprietary ad serving and web analytics platform, James is highly experienced in managing demand generation campaigns, driving the use of technology to achieve goals and strategic success measurement metrics. As one of Europe's leading authorities on online analytics, James has worked with global fortune 500 clients managing online analysis and strategic programmes including:

• Managed and developed acquisition and retention programme for supermarket chain. Made use of multi-channel marketing, including PFP Search Engine Media / Online Media and Email. Media optimisation and targeting of consumer segments enabled media costs to be substantially reduced, proving online strategy successes over DM campaign.
• Worked with creative teams to deploy new rich media content and enabled tracking of syndicated content for partnership development.
• Developed Europe's first third party cookie based tracking campaign for iDTV on the NTL Cable platform.
• Built and maintained website based tracking of micro-campaign activity supporting online and ATL marketing activity, providing developers with feedback for incremental improvements.
• Combined Qualitative & Quantitative data to build strategic user experience data warehouse for site redesign activity.
• Planned and implemented bespoke funnel / user journey / site segmentation analysis for major ecommerce clients and provision of business objective driven 'dashboard' reports.
• Improved view to buy ratios for telecoms client by over 400% by optimising user experience with web analytics data
• Developed Europe's first SMS enabled banner advertising.
• Built working relationships and practices with pan-European CRM team, provided customer segmentation analysis for acquisition and retention campaigns for global rollout of clients services
• Developed bespoke email tracking and reporting system for European email programme, saving client over 1m GBP in development and reporting costs.
• Pioneered tracking and reporting systems for Rich Internet Applications.
• Developed the world's first data-driven (real-time) online advertising campaign, integrating real-time database driven flight price data into Flash 4 creative using Macromedia Generator technology.
• Provided global consulting services for clients, advising on online advertising & marketing analytics best practice.
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Mr Jereme Wong, Media Director: Hardware Zone Pte Ltd

Jereme is Media Director for Hardware Zone and one of the founders of the prolific IT Media Company based in Singapore with franchises in Malaysia and Thailand. In its 6 years of operation, Jereme has achieved phenomenal success with the marketing of its online IT portal www.hardwarezone.com® and print products namely HardwareMAG® (HWM), GameAxis® Unwired and PHOTOi(tm), each serving the various needs of a burgeoning IT community. His previous experience in Hardware Zone includes being a Creative Director, pioneering the design of both the website layout and the magazine while crafting effective

marketing campaign for blue-chip client such as Sony, Samsung, Canon and Nikon amongst others. Jereme is currently responsible for ensuring the reach of the Hardware Zone brand of products throughout the region and mentoring local sales operations.
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Mr Jon Griffin, Partner: Brandspeed