| CONFERENCE
PROGRAMME |
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8.45am
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DELEGATE
REGISTRATION (Welcome Coffee & Tea)
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MARKET
INTELLIGENCE
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9.00am
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KEYNOTE:
Emerging
"E-Fluential" E-Marketing Platforms And Strategies
Our speaker will
assess
incremental
innovation techniques in
digitally delivering ads, video and music via TV and other rich media
platforms including the:
•
Potential
Of
iTV, VOD (Video-On-Demand) And
Cross Platform TV
•
Vision On Wireless And Internet Convergence
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Adoption Of Adver-Gaming To:
- Integrate Interactivity In Your Strategy
- Double As An Effective Database Collection Tool
Mr Ho Chee-Yue, Founding Partner & Managing Director
(Singapore): AKQA Inc.
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9.50am
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MORNING
REFRESHMENT BREAK
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MARKETING REDEFINED
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10.10am
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The
New Marketing Spectrum
Is it true that brand media have evolved from print
to web and beyond? This session moves on to study the evolvement of marketing
campaigns, e.g., serial ads, music, multimedia and much more
to ignite and retain interest:
•
Past
Fact Or Current History?
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The Real Non-Truths On Marketing Today
•
The Break-Out Revolution: Essential Steps To Smart Marketing
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Refitting
The Media Role: It's All About Prioritizing
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Implementing A Successful Serial Ad
That Keep Attention Going
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Capitalising On Music As An Advertisement's
Main Drawcard
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Doing
It All... So Multimedia Caught On
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The E-factor... Where, When And Why It Fits
Ms
Georgina Chin Quan, Managing Director
& Principal: Adpower
Media Consultants International
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THE
"M" FACTOR
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11.00am
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Exploiting
The Mobile Platform As A Vital Branding Tool
In the Asian markets, SMS is one of the few undisputed success stories
in the realm of enterprise success. Why not? With mobile phone penetration
rate staggering, SMS is now an indispensable communication medium. This
session will discuss:
•
How Is Mobile Marketing Evolving: SMS,
MMS And
Mobile Traffic
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SMS On TV: Prompts And Voting Encouraged By TV Ads/Contests/Programmes
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Telco Relationships And Sharing SMS/MMS Value With Customers
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Case-Files: Mobile Campaigns That Ring Or... Sink
Mr Thomas Meyer, Regional Director: Wunderman
Mobile
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ONLINE
MEDIA STRATEGIES
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11.50am
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Online
Campaign Management And Analysis
This
session looks into the effective implementation and management of online
marketing campaigns:
•
Best Practice Case-Studies
•
Establishing
Objectives And Online Media Strategy
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Buying the right Online Media, Positions & Formats
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Making Sure The Analytical Framework Is Set Up To Ensure ROI Calculation
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Brief Overview Of Technology And Tools That Aids Online Marketing Campaign
Management
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Mechanisms For Tracking And Capturing Campaign Data And Analyzing Results
Mr Chris Schaumann, Associate Business Development
Director: XM
Asia
Mr James Dutton, Director - Analytics: XM
Asia
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12.40pm
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LUNCH
BREAK
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CASE-STUDY:
ACHIEVING ONLINE BRAND EXCELLENCE
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1.45pm
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Online
Advertising: Yes, It Really Can Be Used As A Branding Tool
e-Marketing is about business and not about technology.
In this session, our speaker will
share strategies to build your online brand value and the electronic factor
in delivering your message and reaping results. • What Are The Key Ingredients
To Build And Maximise Your Online Brand Value? • What Encompasses An Effective
Online Marketing Strategy?
• Advanced Strategies And Tactics For Today's Multi-Faceted Online Arena
• Analysis On Standards That Evolve And Converge To Provide Digital Content
• Case Study: e-Marketing For The IT Industry
Mr Jereme Wong, Media Director: Hardware
Zone Pte Ltd
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ZIGZAWING
THE INTEGRATED PIECES
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2.35pm
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MediaMorphosis:
Marketing In A Fragmented Market
Marketing
is getting progressively challenging given the sophistication of consumers,
avalanche of market choices, cross platform opportunities and the rapid
advancement of technology.
A competitive business environment calls for the need to encompass adequate
mass media exposure. Here, we discuss ways to complement the strengths
of cross media to harness the power of e-media for a collaborative marketing
effort.
•
Mass
Is Out: Defining Clear Objectives For Target Positioning
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Campaign
Planning And Financial Modeling
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Integration
Between Medias For A Collaborative Effort
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Connecting
The Dots Of Traditional Media (e.g., TV, Print, Packaging, Direct Mailers)
To
E-Mediums
(e.g. Emails, SMS/MMS, Broadcast and Web)
Mr Jon Griffin, Partner: BrandSpeed
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PERFORMANCE
MEASUREMENT
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3.25pm
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High-Performance
Metrics and ROIs Through Actionable Measurement
This session shed light on how to validate
your e-marketing activities and
collect
dividends on your e-marketing investments.
•
Is Your Brand Making Enough “Omph?”
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Linking A&P Spending To Financial ROIs
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Appraising Online Brand Effectiveness
And Reaping Measurable Values
• Measuring Growth Opportunities From Your Marketing Efforts
And Your Agencies
Mr
Greg Paull, Partner: R3
Asia Pacific
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PLUG-IN
TO NEW E-MARKETING
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4.15pm
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Joint
Q&A: Exploring Emerging Trends and Approaches A closing forum will bring
together a select panel to discuss e-marketing issues, emerging trends and
approaches, identify common challenges and exchange ideas. We hope to respond
to "unresolved issues" that may not have fit in the conference agenda.
• E-Marketing Trends
• E-Commerce
• Digital Designs
• Digital Media Tools And Technologies
Ms
Georgina Chin Quan, Managing Director
& Principal: Adpower
Media Consultants International
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4.45pm
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Networking
Session (with Refreshments)
A closing networking session for participants to mingle and forge new
friendships.
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5.30pm
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CLOSE
OF E-MARKETER CONFERENCE 2004
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