|
9.45am
|
DELEGATE
REGISTRATION
•
Collection Of Badges And Kits
•
Welcome Coffee & Tea
_
|
|
10.00am
|
KEYNOTE
The Food Challenge: Heating Up Your Pot Of Strategy
•
Critical Issues To Note When Baking A Food Business
•
Identify Winning Entry Strategies And A Viable Business Model
•
Creating A Menu Of Profitability
•
Baker's
Inn As A Case-Study
Mr
Daniel Tay, Founder and Director: Baker's
Inn
_
|
|
10.35am
|
Spices
And Flavours To Cook A Food Business (Case-Study)
•
Positioning
The Business To Challenge A Competitive Landscape
•
Keeping
The Pot On The Boil
•
A
Tasty Experience - More Than Delicious Food
•
Bites
Of Knowledge To Share With Budding Entrepreneurs
Mr Morris Allen, Partner: Thai
Thai Restaurant Pte Ltd
Mr
Chaluth Cheepsatayakorn, Chef and Partner: Thai
Thai Restaurant Pte Ltd
_
|
|
11.10am
|
BRUNCH
BREAK (refreshments provided)
_
|
|
11.30am
|
The
Key Ingredients For Delicious Success (Case-Study)
•
Relationship Among Strategy, Capability,
Suppliers And Customers
•
Sources
of Innovation For The Business
•
Expansion
As The Next Step Of Growth
•
Golden Nuggets Of Advice
Mr
Tony Seow, Managing Director: Purple
Sage Pte Ltd
|
|
12.05pm
|
Branding
Strategies And Market Positioning: Brand = Perception = Reality
•
Creating
Your Brand And Unique Identity
•
Sniffing Challenges And Opportunity Areas
•
The Importance Of Positioning To Differentiate Against Other "Foodies"
•
Managing An Effective Marketing Programme
Mr Lawrence Chong, CEO: ACIVAR
Brand Consultants Pte Ltd
_
|
|
12.40pm
|
Joint
Q&A: Involving All Speakers
A closing Q&A that brings together speakers and participants to discuss
entrepreneurial issues, identify common challenges and exchange ideas.
_
|
|
1.00pm
|
Close
of New Food Entrepreneurz Conference 2004
_
|