CONFERENCE PROGRAMME

8.45am

DELEGATE REGISTRATION (Welcome Coffee & Tea)
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ASSESSING THE GAMING VALUE-CHAIN
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9.00am

KEYNOTE:
Creating, Capturing And Capitalizing On Localized Games IP
This keynote will feature results of APRP's regional research and consulting projects. Drawn from multi-country interviews and analysis conducted over the past 6-months, APRP's findings centered on the Asia Pacific gaming value-chain. Their conclusions point to significant opportunities to create local IP and the possibility of capitalizing on this IP within both regional and North-American markets.
• How Is The Value-Chain Transforming And What Does It Mean For IP Creation
• What Are The Critical Issues In Creating IP
• APAC's Competitive Advantage
• Co-Development With North American Partners: Teaching The Big Boys A Thing Or Two
• Game Network Operators And IP Creation
• Recommendations: Creating IP Within The Ascendant Gaming Value Chain
Mr Trent Smith, Director & Partner: Asia Pacific Research & Positioning P L (Singapore)
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9.45am

MORNING REFRESHMENT BREAK
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ADDRESSING THE GAMING ENVIRONMENT
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10.05am

Gaming: An Asian Market Review
Market expectations and user experiences help to shape game content development. This session shares a market review on the Asian gamesphere so as to better equip developers and publishers towards scoring a winning game.
• State Of Gaming In Asia-Pac
• Exposé On Asian Gamers
• Top Games In Asia
Mr Justyn Olby, Contributing Editor: GameSpotAsia by CNETAsia (Singapore)
 

REDEFINING GAMING THROUGH USER AND MARKET EXPERIENCE
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10.30am

Serving The Korean Online Game Market (Case-Study)
• Game AVI Demo: CCR's MMORPG Which Ranked In Korea's Top 15 Online Games
 - "Travia: Advent Of Chaos" (ranked 7th in Korea)
- "Fortress2: Blue Forever" (ranked 12th in Korea)
- "RF Online" (4th Closed Beta)
• What Was Done To Market And Deploy Strategies To Expand The Game Domain?
• Leveraging On User Demographics To Develop These Top-Selling Games
Mr Jimmy Hong, Publisher Accounting Manager (North America Region) - Overseas Business Devt: CCR Inc. (Seoul, South Korea)
 

11.15am

Exploring The Philippines Online Games Market (Case-Study)
 Scott will share his company’s latest appointment as exclusive country licensee with Korean game leader - Webzen Inc. (China, Taiwan, Japan & Thailand). His presentation will explore and highlight:
• Market Experience And User Sensibilities In Game Content Selection
• The Infrastructure And Other Technology Solutions Born Of A Challenging IT Environment
• Emerging Technologies And Platforms That Will Drive Game Usage in Less Developed Markets (such as Philippines, Indonesia, Vietnam)
• Multiple Channel Customer Support For Online Games And Outsourcing Trends For The Online Game Vertical
Mr Scott Countryman, President & CEO: Digital Media Exchange Inc. [formerly Mobius Online Games Inc.] (Manila - Philippines & US)
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12.00pm

LUNCH BREAK
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1.00pm

 Emerging Market Of Downloadable Video Games (Case-Study: Europe, US & Asia)
The main focus of the presentation will be to compare the success of downloadable video games in Europe and the US and the emerging markets in Asia. Also, we will see what type of users exists and how they can be addressed.
• Who Are The Users?
• How Downloading Video Games Impact
- The Game Publishers
- The ISPs
- The Portals
- The Mobile Operators
Mr Cyrille Even, CEO: Boonty Pte Ltd (Asia and Europe)
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STUDYING ASIA-PAC'S MOBILE AND WIRELESS GAME MARKET
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1.45pm

 Exploring The Mobile Gaming Value-Chain
• Overview On Mobile Gaming: Mobileway's View Of The Industry
• Getting Into Mobile Gaming: Direct Vs Partner Models
• Connectivity To Telcos
- Complexity And Pitfalls
- Billing Models
- Examples Of Billing Options
- Revenue Share Potential
- Typical Examples Of Breakdown Of Rev Share
- Other Options With Billing Aggregators
- Local Vs Global Approach
• Marketing Considerations
- Telcos Partners: Their Options
- Media Partners: Which Is The Best Choice
- Aggregators: The Main Players In The Market And How They Fair
- Handset Partners: Developers Programs
- Lesson Learnt And Results: Suggestions On What Really Works
• Other Business Models
- Customised Games For Brands: Charlie's Angels Example
- Pre-Installed Games & License Issues: Examples
• Case Study: Rise Of A Java Game Developer
Mr Brian Tiong, Director – Full Services Asia: Mobileway Asia Pacific Pte Ltd (Singapore [HQ] and 14 offices globally)
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2.30pm

 Mobile: The Next Smart Move With Forum Nokia
Nokia targets to ship approximately 100 million Developer Platform Devices in 2004. Find out how you can tap on this mass market opportunity. This presentation covers the following topics:
• Nokia Developer Platform: Nokia's Platform Approach For Developers To Access The Mass Market Available
• Developer Resources: Discover The Tools, SDKs, And Support Available For All Developers
• Business Generation: Getting Connected To Customers And Consumers Globally
• Business Opportunities With Forum Nokia PRO
• Case Studies Of Existing Forum Nokia PRO Members In Asia Pacific Region
Ms Aileen Cheah, Business Development Manager: Forum Nokia SEA Pacific (SEA-Pac)
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3.15pm

The Business Of Wireless Gaming: Insight To China The Growing Market
• State Of Wireless Gaming And Its Evolvement
 • Security And Piracy Threats
• Which Wireless Games Made It Tops In China And Why
• Wireless Content And Revenue Opportunities
• The Vision For Wireless Gaming
Mr Richard Robinson, Vice President - International Business Development: Linktone Ltd - NASDAQ:LTON (Beijing & Shanghai, China)
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SPECIAL INTEREST: AN ACADEMIC INPUT
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4.00pm

 The Academic Role in Commercial Game Development
This session discusses the R&D efforts currently being explored at the academic research centres and labs that have direct applications to the gaming industry.
• Exploring Creative Use Of Technologies Towards Content Advancement
• Understanding The Power and Potential Of Interactive Experience, Particularly Towards Education And Serious Games
• Generating New Ideas And Approaches To The Future Of Interactivity
• Issues of Integration Between Academic Offerings And The Commercial Sector
Ms Sarah Fay Krom, Founding Director: Nanyang Technological University Game Lab (NTU Singapore)
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4.45pm

Joint Q&A:
The Game Spy: Futurology Of The Game Content Arena
Our select panel will discuss burning issues and share insights on impending challenges and opportunities towards the advancement of game content development, policies and emerging technologies.
• Evolvement Of Digital Game Content
• Governance Over Digital Game Content Policies
 • Emerging Trends And Technologies
Moderator: Mr Justyn Olby, Contributing Editor: GameSpotAsia by CNETAsia (Singapore)
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5.00pm

Networking Session (with Refreshments)
A closing networking session for speakers and participants to mingle and forge new friendships.
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6.00pm

CLOSE OF GAMESPHERE ASIA CONFERENCE 2004
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