Online Marketing & Performance ROI 2004 is a one-day programme designed to explore online trends, strategies and best practices, approaches to value online effectiveness, deploy the effective use of multi channels, measure online preformance and campaign ROIs. MR ROB STANLEY (DoubleClick International Asia B.V.) will spearhead the day's programme by sharing how Online specifically can be valuable, and how you can measure that value - what do marketers need to consider. He drill down into the email side of things as one specific channel and talk about the challenges and best practices here. Although it's just for email, it will highlight to the audience the importance of thinking about any of these channels, and some of the "under the hood" issues that sometimes are not considered. Finally Rob will end the morning with a general review of the importance of measuring and some thoughts on what should be measured. MR HUW HOPKIN (Ground8) will anchor the afternoon session after lunch and discuss the above in action. He will emphasize the importance of factoring performance measurement even before the campaign's actual roll and discuss the vision and expectations of performance measurement as well as outline tools, techniques and standards of measurement. He will also talk about many of the same measurements and illustrate how that impacts. Huw's session will also incorporate an interactive hands-on on measurement. Final talk of the day will delve deeper into measurement and study loyalty and relationship programmes that can be utilized to maximize the attention (and investment value) marketers get from marketing/integrated campaigns. _