ROI ON DIGITAL MARKETING - FORUM 2006 is designed for brand managers and marketers to examine valuable insights into vital issues focusing on Multi-Channel Marketing, Search Engine Marketing, e-Marketing Operations, Interactive Digital Marketing, Influencer Driven Word-Of-Mouth Marketing and more. By piercing together these factors, the results empower a much fuller understanding of marketing capabilities to better reach your target audience and generate higher ROI in your marketing efforts. After all, ROI is itself a question as old as business itself: How can a company be sure it's spending the right amount of money on marketing so that it can sell more products or services to increase profitability and ultimately, enhance shareholder value? _