8.30am

REGISTRATION
Welcome Coffee/Tea

9.00am

OPENING WELCOME ADDRESS:
The Blueprint On Singapore's Foray into Serious Game
Serious game which started primarily in the domain of the government, military, transportation, logistics, health, research and a small sector called edutainment, have forayed into the wakes of the corporate and educational sector and beginning to achieve sizable momentum.
State of Serious Gaming In Singapore
Changing The Game: How Games are Transforming the Future of Classrooms, Businesses and Social Realities

Mr Thomas LIM: Senior Director (Special Programs) - Media Development Authority (MDA Singapore)

9.20am

DAY 1 KEYNOTE:
Identifying The Serious Games Opportunity: Positioning for Success
In this opening keynote, Ben will provide a strong overview of the serious games field. Utilizing a well known taxonomy of serious games developed with Peter Smith, Ben will outline very specific ideas as to where opportunities lie for research, business development, and innovation in serious games. This talk will incorporate not only the serious games taxonomy but real-world advice and experience that makes strong cases for where there is potential ROI (return on investment) in serious games.

Mr Ben SAWYER: Co-Founder and Serious Games Designer – DigitalMill, Inc (Portland, US)
Co-Founder: Serious Games Initiative

Note: As Ben is a key person for GDC 2010 (San Francisco), he is unable to present in person and will present via video.

10.10am

MORNING REFRESHMENT BREAK

10.30am

Integrating The Cross Pollination Between Serious Games, Social Networks, Virtual Worlds And Games
The presenter will share perspectives on the cross pollination of Serious Games, Social Networks, Virtual Worlds and Games - how they are changing the way we learn because of their powerful capacity to engage people in new ways.  New capabilities resulting from these more immersive technologies are having a transformative impact on collaborative learning and working, e.g. in Education, Business, Health, Culture, e-Government and enhanced visualisation of the 'Internet of Things'.  Society and the economy as a whole have great potential to benefit from these applications beyond purely leisure and this will require policy makers, the research community and industry to embrace the wide range of challenges and opportunities in this highly cross disciplinary/cross-sectoral area. 
 
Mr Mervyn LEVIN: Founding Director - Levering Ltd (UK)
Corporate Industry Advisor - Sheffield University (UK)
Senior Expert - European Commission (China)

11.20am

New Routes to Market for Japanese Games Companies
Recent serious games movements in the U.S. and Europe have expanded and further serious games markets are going to be created in the next few years.  However, development in Japan has been somewhat unique. This session will provide an overview and characteristics of the serious games field in Japan.
Overview Of The Serious Games Market In Japan
Differences Between The U.S. And Japanese Market
The Real Strength Of Serious Games
Opportunities Are Wide Open But No Easy Business

Mr Toru FUJIMOTO: Founder - Serious Games Japan Community
Lecturer (Serious Games Design) - Tokyo Polytechnic University (Japan)

12.10pm

NETWORKING LUNCH

1.30pm

PC Online Serious Games In Korea: Today And The Future Outlook
Why Korean Game Companies Are Interested In Serious Games
Market Environments in Korea
Review of Current Games and Future Lineups in Korea
Case-Study: CJ Internet's English Learning Game

Mr Donnie KIM: Vice President & Chief Marketing Officer - CJ Internet (South Korea)

2.20pm

Why And How Serious Gaming Can Enhance The Impact Of Video Content
This session will take a peek into "Tweenz", a project that the Netherlands Public Broadcasting has just started. The aim of "Tweenz" is to connect media and gaming to a community for 9 to 12 year olds. For "Tweenz: NPB collaborated with a Singapore company and and are mapping towards more international collaboration.'

"Tweenz" represents "a world for the digital natives merging all media as if never separated":
A World that Fits the 9 - 12 Year Olds, safe and challenging
A Public Service about Media Literacy
A Platform for All Relevant Content Parties; Broadcasters, Educational Publishers, Game Developers, Kids Magazines, etc

In this talk, the speaker will argue on these three issues and how it is possible and necessary to elevate to the next level.

Mr Bastiaan KÖNNING: Project Manager, Game Development, Dept of Innnovation & New Media - Netherlands Public Broadcasting (Netherlands)

3.10pm

AFTERNOON REFRESHMENT BREAK

3.30pm

A Casual Games "Old Boy" Speaks With A “New Voice” In Serious Gaming
A Nintendo casual games will take a fresh approach to address their involvement and development towards serious games and what makes certain games compelling and playable and what elements make them effective, providing critically important information to researchers, game developers and educators to support a new era of using games for educational purposes.

Mr Norihisa WADA: General Manager, Projects Development - IE Institute Co., Ltd (Japan)

4.20pm

JOINT PLENARY:
Futurology of The Serious Games Roadmap
Speakers from the 2-days conference will combine their experiences and knowledge to share insights on the challenges and opportunities ahead and what to expect of the next phase. The panel also seeks to address as many queries pertaining to the serious gaming landscape which may not have been covered in the conference context.
Outlook of the Market-Value
Potential Growth
Development Over The Next 3-5 Years

Panel Chair : Mr Shivaji DAS: Director - Frost & Sullivan (Singapore)
Panel Moderator : Mr Aroon TAN - President, Games Exchange Alliance (GXA, Singapore)

5.30pm

GAMES INDUSTRY NETWORKING RECEPTION
@ Suntec (Blue-Pacific Lounge)
An after-hours informal session for participants and key industry members to network, chill-out and foster new relationships.

Guest-Of-Honour: Dr Christopher Chia, Chief Executive - Media Development Authority (MDA Singapore)

 7.30pm

CLOSE OF DAY ONE'S PROGRAMME