8.45am

Welcome Coffee & Tea

9.00am

DAY 2 KEYNOTE:
Games... Huh? What Are They Good For?
Games are an incredible medium for entertainment and learning. What are the properties of the medium that make them compelling, and what other purposes could games be particularly suitable for? The Singapore-MIT GAMBIT Game Lab is a research and development initiative that aims to engage new players and expand the medium of games, and is constantly exploring different ways to make games for different goals and different audiences. With experimental games from the GAMBIT Game Lab as examples, our keynote will describe the work of research groups around the world that aim to use games to solve problems, gather data, model complex systems, break bad habits, and express new ideas. 

Mr Philip TAN, US Executive Director - Singapore MIT GAMBIT Game Lab (US Operations)

9.50am

MORNING REFRESHMENT BREAK

10.10am

Designing Online Virtual Worlds And Serious Games
What are the key differences when designing virtual worlds and serious games for clients vs. consumer games for the public or publishers? How will this client/developer relationship change the way game developers value their projects? What benefits will there be for the local games industry when developing virtual worlds and serious games?
What kind of expertise needs to be in-house when developing a virtual world or serious game for a client?
Are the tools, technologies, engines, production methodologies etc. the same for virtual worlds and serious games?
Should there be an effort to de-mystify the development process so that clients can recognise the opportunities and benefits of using virtual worlds and serious games in their day-to-day business.
“World of Temasek”: A Singapore case-study

Mr Aroon TAN: Managing Director - Magma Studios PL (Singapore)
Founder: Interactive Digital Dreams (Singapore)
President: Games Exchange Alliance (GXA Singapore)

11.00am

Government Funded Collaborative R&D Between Business And Universities
This presentation will a snapshot of the serious games industry in the UK as well as an example of UK government funded collaborative R&D between businesses and universities for serious games.
Mr Mervyn LEVIN: Founding Director - Levering Ltd (UK)
Corporate Industry Advisor - Sheffield University (UK)
Senior Expert - European Commission (China)

11.50am

NETWORKING LUNCH

1.10pm

Engaging Training Solutions: An Analysis Of Honing Talents Through Games
Games to “exercise” the brain have emerged as a specialised serious games market segment, in the form of individual games and companies specialising a coordinated suite of good-for-you cognitive workouts. The session looks into the state of serious games and how certain skills and psychological traits embedded in casual games can propel the "players" to become more successfully competent and competitive in their respective fields. 
Paid To Game: The corporate world's new outlet to train and further educate their employees in a modern, effective and economical way
The Kid’s Not Gaming But Learning: Where Gaming Meets Education
Case-Studies: Projects for the London Knowledge Lab (UK) and the Center for Learning Innovation ( Australia)

Mr Siddharth JAIN: Creative Director – Playware Studios Asia Pte Ltd (Singapore)

2.00pm

Live In Games and Learn In Games: China's Motto
From games for training marketing skills to games for military training, this presentation will examine evidence on the relationship between online games and the development of skills in the workplace.
State of Serious Games in China
Online Games For Serious Training
Case-Study On A Serious Games Project

Mr HAN Bing: General Manager - Shanghai gLearning Information Technology Co., Ltd (China)

2.50pm

Serious Games Classified (30mins each)
Invited presenters will share their country's industry or academia case-files with the audience, exposing a colourful insight to the potentials, challenges and opportunities of the serious games market.

Presentation 1:
Serious Games Exposed: A Netherlands Overview
Serious situations require serious solutions.  The Dutch have a long history of successfully battling the elements.  This ongoing fight against nature has taught them to expect the unexpected and be prepared for every possible eventuality, leaving the Dutch perfectly positioned to create training games and interactive simulations that are accurate in-depth and potentially life-saving.
State of Serious Games in The Netherlands
Game Previews and Dutch Case-Studies
Ms Adeline TAN: Senior Project Manager - Netherlands Foreign Investment Agency [Embassy of the Kingdom of the Netherlands] (Singapore)

Presentation 2:
Puzzle vs Narrative-Based Learning Games: A Singapore Story
A close look at "Waker" and "Woosh", two games developed by the Singapore-MIT GAMBIT Game Lab in 2009. Highlighted in both local and international press, these games are part of an NUS and MIT study that investigates the role of narrative in puzzle-based games and their relationship to the engaged learning experience of students. This talk will discuss the pedagogical approaches and research questions, identifying several opportunities and considerations for developers and educators.
Dr Timothy MARSH: Assistant Professor, Communications & New Media Programme, Faculty of Arts & Social Sciences - National University of Singapore (NUS Singapore)
Researcher - Singapore MIT GAMBIT Game Lab (Singapore)

 3.50pm

Speed Elevator Pitch (30mins each)
Serious games which started primarily in the domain of the government, military, transportation, logistics, health, research and a small sector called edutainment, have forayed into the wakes of the corporate and educational sector and beginning to achieve sizable momentum.

2 studios have been invited to provide a glimpse of their studio's expertise and efficiencies in the educational game space.
The goal is to enable the audience (comprising government divisions, industry leaders, angel investors and fund managers) to explore new partnerships towards:

• Project Commissioning
• Technology and Project Transfers
• Seed Funding & Investment Opportunities

Showcase 1:
Nanoboy: A Project For Health Education
Showcasing a collated animation clip and games designed to teach health education in primary schools. The project is developed with the support the MDA under their publishing initaitive SPINE and is being published in schools in Singapore by Popular.
Mr SENG Choon Meng: CEO - Scrawl Studios Pte Ltd (Singapore)

Showcase 2:
Moo-O: A Future Book And Interactive World Media
Future Libraries: Interactive Storyboards
Online Rich Media & Publishing: Sound, Motion, Animation and Video Streaming Content
Online Interactive World with Virtual Walkthroughs
Interactive Media Search (search engines, content libraries, info archives, portals, etc)
Mr Randy ANG: Co-Founder - EyePower Games Pte Ltd (Singapore)

Showcase 3:
EdnoLand: Child’s Play Is Serious Business
Children Learn Best Through Play
Children Have Different Learning Styles Depending On Their Intelligence Makeup
Children Need Scaffolds (Frameworks) To Help Them Learn
Children Learn From Each Other
Integrating Pedagogy With Fun Is Not Child’s Play. It Is Our Business
Dr Richard YEN: Founder - Ednovation Pte Ltd (Singapore)

4.50pm

NETWORKING + REFRESHMENTS

5.30pm

WRAP OF SERIOUS GAMES CONFERENCE 2010: GAMES FOR LEARNING