Day 1 / Day 2 / Day 3 / Defence, Science & Research Conference   8.45 AM REGISTRATION 9.00 AM WELCOME ADDRESS Program Chair: Mr. Aroon TAN - Managing Director, Magma Studios Private Limited (Singapore) Founder, Interactive Digital Dreams Private Limited (Singapore) President, Games Exchange Alliance - GXA and Serious Games Cluster (Singapore) 9.10 AM GOVERNMENT ADDRESS Mr. Thomas LIM - Director: Interactive Media, Games and Publishing, Media Development Authority (Singapore) 9.30 AM OPENING JOINT PLENARY: Serious Games Dissected A select panel combine their experiences and knowledge to share insights from learning and knowledge transfer ranging from games at schools and universities to professional training and learning environments for individuals or groups as well as the next tier landscape and developments.     • Panel Chair: Mr Thomas LIM - Director: Interactive Media, Games and Publishing, Media Development Authority (Singapore) • Program Chair & Moderator: Mr Aroon TAN - Managing Director, Magma Studios PL (Singapore) Founder, Interactive Digital Dreams (Singapore) President, Games Exchange Alliance - GXA and Serious Games Cluster (Singapore) 10.15 AM MORNING REFRESHMENT BREAK 10.30 AM KEYNOTE: Serious Games: Sparking Serious Innovation And Business Opportunities • Emerging Trends In The Industry and Reasons Behind The Success of the First Serious Games Institute • Keen Overview of The Serious Games Field • Examples of The Next Phase Of Serious Game Technology Experimented on Within The Industry • Ideas For Further Developments and Commercial Opportunities In Business and Academia For Serious Games Developers Ms. Jacqueline CAWSTON - Senior Business Executive, Serious Games Institute (UK) 11.15 AM Where Is Serious Games And Gamification Heading? Mr. Samir ABOU SAMRA - Chief Technology Officer, RTIS Program Director, Department Chair for Computer Science & Continuing Education, DigiPen Corporation U.S.A. / DigiPen Institute of Technology (US) 12.00 PM Corporate Training Gets Serious With Games • China's Take On Serious Games • E-Learning and Games For Targeted Training Frameworks Mr. Pure LAM - President, Cyberwisdom Learning Solutions Limited (Hong Kong & China) 12.45 PM NETWORKING LUNCH 2.00 PM Serious Games For Health: The New Frontier • Integrating Game-Dynamics And Engagement Techniques To Engage Learning • Applications For Mental Health (Using Gameplay To Help Young People With ADHD And Behavioural Difficulties) Mr. Simon BENNETT - CEO, Roll7 and Focus Pocus (UK) Mr. John RIBBINS - Game Designer and Programmer, Roll7 and Focus Pocus (UK) 2.45 PM Serious Games For Health And Rehabilitation • Serious Game Development in Collaboration with Industry, Academia and Government • Trial on Developing Rehabilitation Games to Support Stand-Up Exercise, Verification Experiment in the Hospital Professor Hiroyuki MATSUGUMA - Faculty of Design and Leader of Serious Games Project, Kyushu University (Japan) 3.30 PM Serious Games For Health and Medical Learning • Medical Modelling, Simulations, Learning and Training with Videogames and Videogame Technologies Mr. Tim LANING - Co-Founder, Grendel Games (Netherlands) Mr. Jan-Jaap SEVERS - Partner, Grendel Games (Netherlands) 4.15 PM - 5.35 PM Serious Games Showcase 4 x Invited Studios will showcase and share their serious games project, 20-mins per presenter:     • Teaching Financial Literacy: Serious Games As Pedagogical Tools Mr. Hemant DOSHI - Director, Eduwealth Interactive Private Limited (Singapore) • Making Compelling And Serious Games For Education Mr. Norihisa WADA: General Manager, Projects Development - IE Institute Co., Limited (Japan) • Playing With The Brain Mr. Siddharth JAIN: Chief Creative Director – Playware Studios Asia Private Limited (Singapore) • Serious Games For Vocational And Hands-On Training Mrs. Devi KOLLI: Co-Founder & Operations Head - A.i.Solve Limited (UK) 6.00 PM - 9.00 PM GAMES INDUSTRY NETWORKING EVENT (participants and invited only) • Durty Nelly's Pub - Marina Square 9.00 PM WRAP OF DAY 1 PROGRAM       Copyright © 2011 Asia Events. All rights reserved.