Are You Marketing Your Brand And Services Right?
Are Your Marketing Activities Shaking The Market or Cruising Along?
Are Your Marketing Returns Justified To Your A&P Spending?


ABOUT THE CONFERENCE


Enterprises today are tasked with challenges to successfully implement good strategies, initiatives and ideas to achieve the desired results. Business needs are changing rapidly; active competition generates more choices and new technologies the business landscape. Pressured with volatile economic climate, restructuring, privatisation, downsizing and stiffer competition behind them, enterprises more than ever need to concentrate on growth, strategy and protect their business interests. And this should begin with the marketing function because market presence equals to business survival.

At this 2-day Strategic Marketing Conference 2004 (a 2nd-year event), develop strategies that harness your competitive edge by leveraging on market intelligence, innovative channel marketing and examining vulnerable points that impact performance and customer satisfaction. Participants will also be able to advance knowledge on winning marketing models, emerging trends, creative formats and performance-measuring standards as well as to learn from real case-studies. It is also a unique opportunity to interact with an experienced panel of speakers.

Who Will Find this Forum Beneficial:
__ Advertising Managers & Executives
__ Corporate Planning Managers & Executives
__ Marcom Managers & Executives
__ Marketing Managers & Executives
__ Online Marketing Managers & Executives
__ PR Managers & Executives

Inviting Sponsors: If your company is keen to be a sponsor, please email: veronica@asiaevents.com.sg