Brand Marketing is progressively challenging - given consumer sophistication, avalanche of market choices, cross platform opportunities and rapid technology advancement. Marketing is beyond garnering sales or leveraging on advanced technology to deliver your message. Effective brand marketing calls for a sound stratagem and tactics married to technology and implemented through the right channels.

This 2-day Strategic Marketing Conference & Workshop 2005 (3rd-year event) combines the experience of industry players and lessons from real case-studies, advocating the need to re-assess existing brand management, to make it a pervasive concern across the marketing value-chain. From strategy and tactics, to capability and resources, customers to distributors and partners, investment returns and performance measurement, every link is vital and ignoring one will create perilous consequences, for your brand is the vital factor why businesses exist. Whether your brand is known and strong or vulnerable to oblivion is how you manage your brand, unlock the true value of multi-channels and integrate across platforms to increase your visibility in today's diverse marketplace.
_