|
CONFERENCE
PROGRAMME: Day 1 |
|
8.45am
|
DELEGATE
REGISTRATION (Welcome Coffee & Tea)
_
|
UNDERSTANDING THE SPA AND WELLNESS MARKET
_
|
|
9.15am
|
DAY
1 KEYNOTE:
Exploring Spas: The Way It's Meant To Be
Our keynote speaker will spearhead the conference
by discussing how to make it more focused on spa Vision and Mission in
creating unique Spa experiences for our guests while also providing insight
to what he personally believe is the future of the industry.
•
Addressing The Wellness Market Of Today
•
Building Spas: Set Your Vision Act Your Mission
•
Exploring
Asian Spas: Sanctury Resorts As A Case-Study
Mr
Andrew Jones, Guardian: Sanctuary
Resorts (The Bale [Indonesia], Shinta Mani [Cambodia], La Flora and
The Racha [Thailand] and Hotel de la Paix [Siem Reap, Cambodia])
_
|
|
10.00am
|
MORNING
REFRESHMENT BREAK
_
|
SPA
INTELLIGENCE
_
|
|
10.20am
|
Spa:
An Asian Market Review
This
segment provides an overview of spa consumer trends and behaviours in
the Asia-Pac region
including that of Bali, Malaysia, Singapore, Japan, Thailand, Vietnam,
Hong Kong and Taiwan.
•
Exposι
On Asian Spa-Goers
(Visitation
& Client Profiles)
•
Soul Spas: What Do Spa-ists Look For
•
Top
Spa Destinations In Asia
Findings are extracted from an updated Spa Industry
Survey conducted by Intelligent
Spas Pte Ltd (Singapore), an independent research company specialising
in the spa industry
|
SALON
BUSINESS STRATEGIES: THE BACKBONE OF
THE BUSINESS
_
|
|
11.00am
|
Management
& Operations: Benchmarking Initiatives And Practices
Critical
issues and expectations that every spa operator should be equipped with
in spa businesses will be explored and discussed at this level:
•
Systems
& Policies (SOPs)
•
Financial Performance And Forecasts
•
Evaluating Your Performance Scorecard
•
Common Operational Pitfalls To Avoid
Ms
Fiona McAlister, International Spa Consultant: Spa Creations Consultancy
(Asia)
Previously Spa Manager: The Oriental Spa (Singapore)
Currently Consultant & Advisor: Martina
Berto (Indonesia)
_
|
THE
MARKINGS OF A SPA
_ |
|
11.50am
|
The
Healing Qualities of Space (Spa Concept, Theme and Design)
In
the plethora of spas that abound, design often becomes a key point of
distinction. The concept and design process are an oft-overlooked aspect
of the establishment of a spa. A strong concept and design that understands
the nature of a project are pre-requisites for a spa that is aiming to
provide a memorable experience.
•
Generating
Your Spa Concept
•
Analysing
Your Available Space
•
Producing
An Ideal Layout
•
Considerations When Choosing Equipment
•
Critical Factors And Common Mistakes In Spa Designs
Mr Hans Brouwer, Founder & Architect: HB
Design Consultants (Singapore)
_
|
|
12.40pm
|
LUNCH
BREAK
_
|
REDEFINING
SPAS
_ |
|
2.00pm
|
Successfully
Packaging Holistic Therapies
Differentiations Between Spa, Massage and Natural Health Approaches
Successful Holistic Therapies Packaging
Analyzing Spa Type, Client Profile For The Right Blend Of Service Offerings
Integrating In-Residence Holistic Programmes For Your Spa
Mr
Richard Williams, Director: Six Degrees Consulting & Remedial Therapies
(Asia)
Co-Founder: Whatever
- The Yoga & Healing Space (Singapore)
Foundation Member: Australian Spa Association (Australia)
_
|
MARKET
INTELLIGENCE: TRANSLATING CONSUMER TRENDS INTO PROFIT INDICATORS
_
|
|
2.50pm
|
Proactive
Intelligence For Pre-emptive Growth
This session discusses the shift in spa clientele and the sophistication
of spa visitors that spin new opportunities and challenges to the spa
industry. Eric will share on the new visitor market, the user expectations
that is driving the market and the wake-up call to capture and offer incremental
value.
The Grey Market: Looking At The Global Ageing Population As An Opportunity
For The Spa Industry
Younger Clients: Examining Spending Paradigm, Opportunities And Expectations
Male Spa Market: Trends And Growth Opportunities
Mr
Eric Lee,
Lead Consultant: Spa Consultants (Asia-Pac)
Principal Trainer: Body Harmonics (Singapore)
Spa Director: Private Space - The Holistic Mens Spa (Singapore)
_
|
|
3.40pm
|
Joint
Q&A:
Future
Of Spa Business:
Trailing Business And Industry Trends
This
closing plenary will explore the emerging
trends and technologies that are making its impact on the Spa scene. A
select panel of speakers will unite their industry experience and knowledge
to share business insights and address potential
issues that may not be covered in the day's agenda.
•
Global Updates On Management And Treatments
•
Client
Expectations And The Impact On The Spa Industry
•
Analyzing Current And Future Business Environment Towards Asia-Pac Spas
|
|
4.00pm
|
Event
Massage and Networking
Session with Refreshments (concurrent)
Mini Massages will be administered by The Retreat to pamper and rejuvenate,
a closing chapter to the day in true-blue spa style. A
closing networking session for speakers and participants to mingle and
network. Afterall, the spa industry is one that thrives on the "Human
Link".
_
|
|
5.00pm
|
CLOSE
OF DAY 1'S PROGRAMME
_
|
|
CONFERENCE PROGRAMME: Day 2 |
|
8.45am
|
WELCOME
COFFEE & TEA
_
|
SPA
SERVINGS FOR THE MIND, BODY, SOUL AND SENSES
_
|
|
9.00am
|
DAY
2 KEYNOTE: Preparing
Your Treatment Menu
This session looks into the products selection and educational strategies
for the delivery of superior treatments:
•
Menu
Development And Treatment Planning
•
Product Selection And Pricing Factors
•
Relating Between Different Cultures And Acceptable Styles
•
Successful Treatment Packaging
Ms
Clymene Foo, Trainer - Lifestyle Division: LuxAsia
Pte Ltd (Asia)
_ |
|
9.50am
|
MORNING
REFRESHMENT BREAK
_
|
|
10.10am
|
Resource
Planning And Training
You have set your vision with a marketing plan and business strategy and
you are now ready to act your mission... but first, not without identifying
your team of "generals" to deliver your spa offerings. This
opening discussion for Day 2 will explore:
The Human Factor: Hiring And Selection Process
Training And Imparting the Shared Vision
Compensation And Retention
Implementing Control Strategies And Service Qualities
Ms Christina Low, Founder & Managing Director: Earth
Sanctuary Pte Ltd (Singapore)
Founder
& Managing Director: Bodywork
Training Institute
Creator: Healing
Hut and Devahiti
Consultancy
Earth Sanctuary Day Spas
was recently nominated as Best Day Spa in SpaAsia
Magazine's Crystal Awards Poll
_
|
SPA BUSINESS DEVELOPMENT
_
|
|
11.00am
|
Retail
Merchandising And Strategy
•
Merchandising
Planning, Handling And Control
•
Visual
Merchandising As A Marketing Channel
For Your Products
•
The Human Factor As Another Marketing Opportunity
- Your Telephone Receptionist As The First Ambassador To Your Clients
- Your Front-Desk Receptionist As The Frontline Contact
- The Therapist's Role In Upselling Treatments
Mr Tarquin Yue, Director -Business Strategy: OIG
International (Singapore)
_
|
|
11.50am
|
Brand
Strategy, CRM And Loyalty Marketing
Branding is essential to every business and is an important driver of
financial value. This segment delves into the core competencies from all
angles to ignite a brand's growth as well as to encompass CRM and Loyalty
Programmes into your client retention exercise.
•
Selling
The Brand "Experience" To Your Clients
Loyalty And Relationship Programmes Vs Campaigns
Innovative Ways To Increase Spa Business For Slow Periods Through Promotions
Brand Equity And Customer Lifetime Values
Measurement In Business-To-Business
Ms
Shauna Li Roolvink, Founder & Managing Director: BrandHub
Pte Ltd (Singapore)
_
|
|
12.40pm
|
NETWORKING
LUNCH BREAK
_
|
EVENT
HIGHLIGHTS: SPA TOUR
_
|
| 2.00pm |
Spa
Tour: 3 Inspiring Offerings
An exciting opportunity to visit and tour three spas. Each providing their
own blend of spa treatments, coupled with unique signature treatments and
inspiring concepts:
The Retreat Spa & Thalasso Centre
Newly launched, this exclusive retreat is Singapore's 1st & Asia's 2nd
full-fledged Thalasso centre ("Thalasso" stands for "Sea" in Greek) and
nestles where the warm emotions of the deep blue sea beckon and nature's
serenity await. This 3rd and flagship spa under The
Retreat label joins two other exclusive spas located at the Grand Hyatt
and Singapore Marriott hotels.
Earth
Sanctuary Day Spa (Recently nominated Top Day Spa in SpaAsia Magazine's
Crystal Awards 2004 Poll)
The Earth
Sanctuary Day Spa (2002),
Bodywork Training Institute (2003) and Healing Hut (2004) are successful
businesses managed by Earth Sanctuary Pte Ltd offering holistic healing
therapies. Earth Sanctuary Day Spa is an intimate and rustic holistic day
spa nestled in the heart of Club Street (S'pore) for men and women who want
balance and harmony in their lives.
St.
Gregory's Therapeutic Spa & Medical Centre
Both the St. Gregory's Therapeutic Spa and Medical Spa are owned and managed
by the UOB group. The St. Gregory Therapeutic Spa offers a diverse menu
of services designed to renew and restore the body and mind, while healing
the spirit. They offer focused water, massage and fitness-based therapies
under one roof. Refreshments sponsored by: St. Gregory's Spa
Refreshments sponsored by: St. Gregory's Spa
Please Note:
• The Spa Tour Is Open Only To Conference Participants
• Transport Will Be Provided To-&-Fro Spa Destinations
From The Conference Venue
|
|
5.30pm
|
WRAP
OF SPA EMPHASIS CONFERENCE 2004
_
|