DAY ONE PROGRAMME
 
ABCs OF CREATING A SPA BUSINESS:
 
8.45am

REGISTRATION & COLLECTION OF KITS (WELCOME COFFEE & TEA)
 

9.00am

WELCOME ADDRESS:
 The Spa Business As It Stands Today
Mr Patrick Cusick, Editorial & Publications Director: Spa Odyssey (Quest Media Co Ltd, Thailand)
 

9.20am KEYNOTE: Asia Pacific Spa Industry Review: Key Spa Industry Survey Results (based on Intelligent Spas' 2002/03 Spa Industry Survey Program)
Intelligent Spas Pte Ltd, an independent research company specialising in the spa industry, has conducted a Spa Industry Survey Program in major spa markets across the Asia Pacific region. It is the most comprehensive and consistent, multi-national spa survey ever conducted, and is critical to providing necessary benchmarking statistics as the industry is generally experiencing rapid expansion. The Spa Industry Survey Program incorporated the following topics:
• Spa Type • Visitation and Client Profiles
• Treatments And Services • Human Resources
• Infrastructure • Financial Analysis
• Ownership And Management • Forecasts, Trends and Current Issues
• Market Positioning  
The presentation will feature key performance indicators of select spa markets and highlight the unique differences between various spa industries in each country surveyed.
Ms Julie Garrow, Founding Director: Intelligent Spas Pte Ltd (Singapore)
 
9.40am MORNING REFRESHMENT BREAK
 
9.55am Spa Evolution and Media Perceptions
• Spa Evolution and Media Perceptions
• Traditional Media Views Of Spa.
• Pleasure Seeking and The Swing to Wellness Awareness.
• Differences Between Asian Spa Quality Service and European Hi-Tech Self-Service
• The Wet Factor
• The Differentiations Between Spa, Massage and Natural Health Treatments
• Spas, Products and The Asian Intrigue
• The Future for Spa and Media Influences
Mr Patrick Cusick, Editorial & Publications Director: Spa Odyssey (Quest Media Co Ltd, Thailand)
 
10.45am Developing The Business Concept and Implementing Systems Into Your Spa
All work in your spa must be documented as with Frederique’s philosophy in business. You must create order around you. Without documentation, all routinised work turns into exceptions. In this presentation, Frédérique will share the importance of:
• Setting Up the System
• Policies and Procedures
• The Operations Manual
• Developing Your Spa's Own Manual
• SOPs (Standard Operating Procedures)
• Position Contract and Organisation Contract
• Go to Work On Your Business Rather Than In It
Ms Frédérique Deleage, Founder & Managing Director: Frédérique Group (Hong Kong)
 
11.35pm

Resource Planning: The Backbone of Your Organisation
• Seeking and Selecting Star Qualities For Your Workforce
• Training and Imparting the Shared Vision
• Implementation and Control Strategies
Mrs Farida Chettab Brouwer
Managing Director: Salamander Lifestyle Spa Consultancy, Design & Training (Singapore)
Associate Trainer: SPAcademy by Raffles International (Singapore)
 

12.25pm LUNCH BREAK
 
1.30pm Branding Strategies and Market Positioning
• Identifying and Creating your Spa's Unique Identity for Brand Positioning
• Crafting New-Driven Communication Strategies
• Managing an Effective Marketing Programme
Mr Kim Chun-Wei, Managing Director: Ukulele Brand Consultants Pte Ltd (Singapore)
 
SPECIAL INTERESTS:
 
2.20pm

Exploring Spa Opportunities In Asia
This session peaks into spa opportunities in Asia. Critical issues and expectations that you should be equipped with when venturing a spa business out of your home country will be explored and discussed. Yoriko will also share on Japan as a case-study for both aspects of operating a spa in Japan and expectations of Japanese spa goers, which has been one of the higher visitors to Asian spas.
• Critical Issues When Venturing a Spa Business Out of Homeground
• Bridging Expectations and Reality When Taking Your Spas Regional
• Looking At Japan As a Case-Study
 __- Opening a Spa In Spa-Booming Japan
__- Catering to Expectations of Japanese Spa Visitors (one of the higher visitors of Asian Spas)
Ms Yoriko Soma, Principal and Director: Conceptasia Management and Consultant Inc (Japan)
 

3.10pm AFTERNOON REFRESHMENT BREAK
 
3.25pm Navigating and Securing Investments in the Spa Industry
• Identifying The Right Type of Financing for Your Spa Business
• How Do Funders Select Their Investments
• Preparing Your Business Plan
• Tips When Raising Funds
Mr Lionel Lee, Chairman: IBS Group (Singapore)
 
4.15pm Joint Q&A: Spa Business Structure & Futurology
Spa veterans pool their experiences and knowledge to share business insights and discuss emerging trends and technologies that will shape the future of the Spa scene. We hope to respond to some issues that may not be covered in the day's agenda.
Panel Moderator: Mr Patrick Cusick, Editorial & Publications Director: Spa Odyssey (Quest Media Co Ltd, Thailand)
 
5.00pm Close of Day One's Programme
 

DAY TWO PROGRAMME
 
BUSINESS PLANNING & ORGANISATIONAL STRUCTURE:
 
8.45am WELCOME COFFEE & TEA
 
9.00am KEYNOTE: Creating A Viable Spa Business
• Critical Issues In the Spa Business
• Identifying A Viable Business Model and Strategy
• Creating A Roadmap to Profitability
Mr Lionel Lee, Chairman: IBS Group (Singapore)
 
9.50am MORNING REFRESHMENT BREAK
 
10.05am From Stress To Success: Taking Your Spa Operations To New Heights
• What Are the Important Areas to Focus On
• How to Manage Those Areas More Effectively
• Common Operational Pitfalls to Avoid
Ms Maggie Gunning, Director: Spa Synergy (Singapore)
 
DEVELOPING THE FACILITY:
 
10.55am Treatment Menu Preparation
• Priomordial Philosophy In Modern World
• Inner and Outer Beauty In Harmony
• Successful Treatment Packaging
• Menu Development
Mrs Martha Tilaar, Founder & President: Martha Tilaar Spa & Salon (Indonesia)
 
11.45am Determining Spa Services & Programmes (Include a Demo of Infinity Qi Gong)
• Successful Integration of Holistic Approaches Into Your Service Offerings
• Choosing and Pricing Your Spa Services
• Implementing Your Treatment and Services
Ms Lee Wai Ching, Holistic Healthcare Counsellor / Therapist
Principal: Earthstar Holistic Consultancy (Singapore)
 
12.35pm LUNCH BREAK
 
EVENT HIGHLIGHTS:
 
1.45pm

Eye-Opening Spa Tour: Two of Asia's Best Offerings
An exciting opportunity to visit and tour two prominent spas in this region. Both house their own unique blend of exclusive spa treatments, coupled with inspiring concepts and advanced technology.
• The Oriental Spa @ The Oriental Singapore
• St. Gregory Therapeutic Spa @ Novena Square
Please Note:
• Only participants of this spa conference are allowed to participate on the tour
• Transport Provided
 

4.00pm Scent-Sual Foot Spa: by ATOS Consumer Products P/L
Come, rejunvenate and pamper yourself with a SCENT-SUAL Foot Spa with detoxifying essence of Manual Lymphatic Drainage (MLD), complete with a therapeutic blend of Aroma Essential Oil. ATOS invites participants to sample this havenly foot spa and melt your foot fatigue away.
 
5.00pm Networking Session (with refreshments)
An "after-hours" informal session that allow speakers and participants to network, exchange ideas and create new friendships.