PROGRAMME HIGHLIGHTS

9.45am

DELEGATE REGISTRATION
Collection Of Badges And Kits
Welcome Coffee & Tea
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10.00am

KEYNOTE:
Brand Leadership Matrix And The Asian Business
The Scientific Approach To Building Brands
Strategic Brand Management: Why Do Brands Matter
Performance Measurement On Your Marketing Programme
Ms Shauna Li Roolvink, Managing Director: BrandHub Pte Ltd

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10.35am

Stress Behind The Scene Of A Relaxing Spa Business (Case-Study)
Understanding The Spa Business
Formulating A Viable Spa Business: Concept, Theme And Offerings
Migrating The Business From Niche To Known
Ms Jeannie Sim, Managing Director: The Retreat Pte Ltd

 

11.10am

BRUNCH BREAK (refreshments provided)
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11.30am

A Contemporary Retail Rhythm (Case-Study)
Gleaming To Distinctive Needs in the Marketplace
Developing A True Customer Focus
Marketing The Business: The Advocators And The Media
Ms Rosalind Foong, General Manager: TianPo Jewellery

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12.05pm

Impress At First Sight
Your Appearance
Your Visual Poise
Your Manners and Attitude
Your Body Language
Ms Suzenne Zheng, Image Consultant & Principal Trainer: First Impressions Image International (master franchise of First Impressions, UK)
Author: Bestseller "Image Quotient" (4th print since Year 2000)
Nominee: "Spirit of Enterprise" Award 2003

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12.40pm

Joint Q&A: Involving All Speakers
A closing Q&A that brings together speakers and participants to discuss entrepreneurial issues, identify common challenges and exchange ideas.
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1.15pm

Lucky Draw
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1.30pm

Close of Women Entrepreneurz Conference 2004
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