1.30pm

REGISTRATION & COLLECTION OF GOODIE BAG
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2.00pm

WELCOME ADDRESS
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2.05pm

STRATEGIC BRANDING: AN EXPERT SHARES
• Positioning your Company
• Differentiate Yourself from your Competition
• Managing Business Continuity
Ms Norliza Kassim, Managing Consultant: Molecule Consulting
www.moleculeconsulting.com
Chairperson for S'pore Women in Technology Asscn (SWIT, a div. of SBPWA, S'pore Business Professional Women's Asscn)
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2.40pm

REFRESHMENT BREAK
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3.00pm

BUILDING YOUR BUSINESS: AN F&B's INSIGHT
• Relationships between Strategy, Capability, Customers and Resources
• Drivers of Productivity, Innovation and Entrepreneurialism
• Managing Change
Ms Serene Sorenson, Founder & Managing Director: TeaSpa (Herbal Philosophy Pte Ltd) www.teaspa.com.sg
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3.35pm

CRITICAL MARKETPLACE NOT SPECIFIC MARKETSPACE: SAYS A RETAILER
• Building a Niche Focus for Distinctive Needs in the Marketplace
• Leveraging Core Competencies
• Developing A True Customer Focus
Ms Cindy Goh, Founder: Club Jewel Pte Ltd
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4.10pm

STRATEGIES FOR A CHALLENING ENVIRONMENT: AN INSIGHT INTO AN EDUCATIONAL ENRICHMENT
• Analysing Business and Industry Trends
• Competitor Analysis
• Flexibility in Decision-Making
Ms Angeline Tan: Managing Director and Founder: The Mapping Pte Ltd
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4.45pm

JOINT PLENARY: All Speakers
An informal "after hours" atmosphere to discuss issues that may not have fit within the conference agenda and to exchange ideas.
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5.15pm

LUCKY DRAW
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5.30pm

END OF PROGRAMME
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